Uploaded June 2024 | Updated September 2026, 2 weeks ago
A lot of people dismiss Brett Cooper as a female Ben Shapiro, and while there's a tiny bit of truth in that, I think there's a larger story here about how these right wing media figures take shape, and what it says about our desire for authenticity.
This video is really just a brief exploration of the idea, and some reflecting on how operating in this YouTube space incentivizes the performance of authenticity for financial gain. Something sadly not unique to being a political talking head.
Follow me on Twitter: twitter.com/JoseNotAJay
Follow me on Bluesky: https://bsky.app/profile/josebird.bsky.social
Contribute to my Patreon: patreon.com/JoseOnYoutube
Join this channel to get access to perks:
youtube.com/channel/UCeDKIj0G5XbultKOQnacu_w/join
Thumbnail concept by fluttr.me
@MamaDoctorJones video
youtube.com/watch?v=Bg4Cg9GmoZg
@itsgabibelle video
youtube.com/watch?v=1OWycGfuAB0
Sources
merriam-webster.com/wordplay/word-of-the-year
foreignpolicy.com/2020/05/02/hard-times-dont-make-strong-soldiers-warrior-myth
foxnews.com/us/unc-fraternity-brothers-defend-reinstated-american-flag-campus-mob-replaced-palestinian-flag
foxnews.com/us/unc-student-who-defended-american-flag-campus-mob-honored-give-back-nation
intechopen.com/chapters/1153494
https://bubblegumclub.co.za/music/industry-plants-and-what-they-mean/
loudandquiet.com/short/just-what-is-an-industry-plant-anyway
vanityfair.com/news/2018/12/how-hollywood-invented-ben-shapiro
consumerist.com/2011/06/snapple-tells-me-why-snapple-apple-juice-drink-has-no-apple-in-ingredients-list.html
psychologytoday.com/ca/blog/startup-your-life/201809/identity-in-the-age-social-media
A lot of people dismiss Brett Cooper as a female Ben Shapiro, and while there's a tiny bit of truth in that, I think there's a larger story here about how these right wing media figures take shape, and what it says about our desire for authenticity.
This video is really just a brief exploration of the idea, and some reflecting on how operating in this YouTube space incentivizes the performance of authenticity for financial gain. Something sadly not unique to being a political talking head.
Follow me on Twitter: twitter.com/JoseNotAJay
Follow me on Bluesky: https://bsky.app/profile/josebird.bsky.social
Contribute to my Patreon: patreon.com/JoseOnYoutube
Join this channel to get access to perks:
youtube.com/channel/UCeDKIj0G5XbultKOQnacu_w/join
Thumbnail concept by fluttr.me
@MamaDoctorJones video
youtube.com/watch?v=Bg4Cg9GmoZg
@itsgabibelle video
youtube.com/watch?v=1OWycGfuAB0
Sources
merriam-webster.com/wordplay/word-of-the-year
foreignpolicy.com/2020/05/02/hard-times-dont-make-strong-soldiers-warrior-myth
foxnews.com/us/unc-fraternity-brothers-defend-reinstated-american-flag-campus-mob-replaced-palestinian-flag
foxnews.com/us/unc-student-who-defended-american-flag-campus-mob-honored-give-back-nation
intechopen.com/chapters/1153494
https://bubblegumclub.co.za/music/industry-plants-and-what-they-mean/
loudandquiet.com/short/just-what-is-an-industry-plant-anyway
vanityfair.com/news/2018/12/how-hollywood-invented-ben-shapiro
consumerist.com/2011/06/snapple-tells-me-why-snapple-apple-juice-drink-has-no-apple-in-ingredients-list.html
psychologytoday.com/ca/blog/startup-your-life/201809/identity-in-the-age-social-media
