Uploaded November 2020 | Updated September 2026, 2 weeks ago
The video digs a little deeper than the title suggests, but only slightly. I wanted to get this one done fast because it'd been buzzing in my head for such a long time. And people keep saying the thing, so I wanted to have a video explaining why they should stop saying the thing.
I meant to make this video a year ago, but always thought it should be a part of something bigger. But I kept holding off, thinking it could never work as a video on its own. I took to Twitter to ask the people, not really giving away the idea, and they said to do it. And now we have it. The video I didn't think I should make, but ended up turning up OK.
Something funny I didn't get to include in the video is that, while the ad got a poor reaction on YouTube, it actually did very well on Facebook and other social media platforms. It seemed like YouTube was the one place where people hated the idea of toxic masculinity being called out. Makes you think, huh?
Follow me on Twitter: twitter.com/JoseNotAJay
Contribute to my Patreon: patreon.com/JoseOnYoutube
Thumbnail concept by fluttr.me
HBomb vid - youtube.com/watch?v=06yy88tLWlg
Sources
reuters.com/article/us-proctergamble-results-idUSKCN1UP1AD
annualreports.com/HostedData/AnnualReports/PDF/NYSE_PG_2019.pdf
marketwatch.com/story/procter-gambles-gillette-razor-business-dinged-by-online-shave-clubs-2017-04-26
web.archive.org/web/20190802053944/https://www.washingtonexaminer.com/news/gillette-ceo-8-billion-loss-is-price-worth-paying-over-metoo-campaign
washingtonexaminer.com/news/gillette-ceo-losing-customers-over-metoo-campaign-is-price-worth-paying
science.sciencemag.org/content/359/6380/1146
apa.org/monitor/2017/05/alternative-facts
apa.org/news/apa/2020/02/fake-news
The video digs a little deeper than the title suggests, but only slightly. I wanted to get this one done fast because it'd been buzzing in my head for such a long time. And people keep saying the thing, so I wanted to have a video explaining why they should stop saying the thing.
I meant to make this video a year ago, but always thought it should be a part of something bigger. But I kept holding off, thinking it could never work as a video on its own. I took to Twitter to ask the people, not really giving away the idea, and they said to do it. And now we have it. The video I didn't think I should make, but ended up turning up OK.
Something funny I didn't get to include in the video is that, while the ad got a poor reaction on YouTube, it actually did very well on Facebook and other social media platforms. It seemed like YouTube was the one place where people hated the idea of toxic masculinity being called out. Makes you think, huh?
Follow me on Twitter: twitter.com/JoseNotAJay
Contribute to my Patreon: patreon.com/JoseOnYoutube
Thumbnail concept by fluttr.me
HBomb vid - youtube.com/watch?v=06yy88tLWlg
Sources
reuters.com/article/us-proctergamble-results-idUSKCN1UP1AD
annualreports.com/HostedData/AnnualReports/PDF/NYSE_PG_2019.pdf
marketwatch.com/story/procter-gambles-gillette-razor-business-dinged-by-online-shave-clubs-2017-04-26
web.archive.org/web/20190802053944/https://www.washingtonexaminer.com/news/gillette-ceo-8-billion-loss-is-price-worth-paying-over-metoo-campaign
washingtonexaminer.com/news/gillette-ceo-losing-customers-over-metoo-campaign-is-price-worth-paying
science.sciencemag.org/content/359/6380/1146
apa.org/monitor/2017/05/alternative-facts
apa.org/news/apa/2020/02/fake-news
