Uploaded July 2025 | Updated September 2026, 20 hours ago
McCrindle Research started 20 years ago with a passion to not just collect data, but to communicate it and visualise it in engaging ways. From naming Generation Alpha to working with global companies what began as a one-person operation has grown into a national firm trusted by governments, leading brands, and media outlets to make sense of the trends shaping our society.
In this video, we look back on two decades of research, innovation, and impact, and share the story of how McCrindle came to be.
McCrindle Research started 20 years ago with a passion to not just collect data, but to communicate it and visualise it in engaging ways. From naming Generation Alpha to working with global companies what began as a one-person operation has grown into a national firm trusted by governments, leading brands, and media outlets to make sense of the trends shaping our society.
In this video, we look back on two decades of research, innovation, and impact, and share the story of how McCrindle came to be.
