Uploaded June 2026 | Updated September 2026, 1 day ago

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When it comes to winning people over, it's often more about emotions than it is about the facts, and we often overestimate that we're rational beings.

Daniel Kahneman's work on this explores that we're not just robots. We don't just live out of logic- We live out of feelings.

For NFP leaders, linking the cause to personal connection, that's when you'll have a great impact.

Register for our upcoming event on the new era of giving - https://mccrindle.com.au/resource/event/2026-nfp-insights/

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