Uploaded May 2026 | Updated September 2026, 2 weeks ago

---

The Magnum Ice Cream Company’s Gayathri Renil joined us on stage at our Entertainment Marketing #BISummit during the Cannes Film Festival, in partnership with The Ankler, to unpack how House of Magnum was built to give as many voices as possible a way into the story — and why the order in which those voices showed up mattered just as much as the voices themselves.

LIKE, COMMENT, SUBSCRIBE & SHARE!

🗓 Browse our upcoming events: brand-innovators.com/events

🏆 Check out our CMO of the Week & other brand marketing news: brand-innovators.com/news

🤝 Stay Connected with Brand Innovators:
LinkedIn: linkedin.com/company/brand-innovators-llc
Instagram: instagram.com/brandinnovators
Twitter: twitter.com/BrandInnovators
Facebook: facebook.com/BrandInnovators
TikTok: tiktok.com/@brand_innovators

#BrandInnovators #BrandMarketing #MarketingCommunity #BISummit