Uploaded August 2025 | Updated September 2026, 2 hours ago
Social media is getting tougher for churches — but you still have an advantage no one else does. In this video, we break down the #1 social media trend that’s hurting reach right now, why “viral for me” posts are harder to get than ever, and the secret advantage your church can use to stand out in a crowded feed. Plus, we’ll cover the rise of selfie videos, unlimited promos, and why followers don’t even matter anymore.
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Table of Contents:
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0:00 - Intro
0:13 - Supply/Demand
0:51 - The Church Advantage
3:22 - Is that AI?
4:26 - Selfie Videos
5:15 - Hooks Are King
8:32 - Unlimited Promos
9:14 - Followers Don’t Matter
IMPORTANT LINKS
- DOWNLOAD The Hottest Social Media Trends Affecting Churches: https://prochur.ch/trends
- SocialSermons: socialsermons.com
- The New Rules For Church Announcements: youtu.be/oUJd07j4kE0
- Social Media Algorithm Secrets For Churches: youtu.be/duoWsi5MMao
- HigherUp Wellness: higherupwellness.com
- Steal These Viral Hooks: Church Social Media Edition: youtu.be/ncBP4cUcY0E
THE 167 NEWSLETTER
📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: 167.prochurchtools.com
GET IN TOUCH
🌍 The Company: prochurchtools.com
🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: socialsermons.com
JOIN THE COMMUNITY
📸 Instagram: instagram.com/bradyshearer
🎵 TikTok: tiktok.com/@bradyshearer
🐦 Twitter: twitter.com/bradyshearer
ABOUT ME
Well hey there! I’m Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.
Social media is getting tougher for churches — but you still have an advantage no one else does. In this video, we break down the #1 social media trend that’s hurting reach right now, why “viral for me” posts are harder to get than ever, and the secret advantage your church can use to stand out in a crowded feed. Plus, we’ll cover the rise of selfie videos, unlimited promos, and why followers don’t even matter anymore.
=============================
Table of Contents:
=============================
0:00 - Intro
0:13 - Supply/Demand
0:51 - The Church Advantage
3:22 - Is that AI?
4:26 - Selfie Videos
5:15 - Hooks Are King
8:32 - Unlimited Promos
9:14 - Followers Don’t Matter
IMPORTANT LINKS
- DOWNLOAD The Hottest Social Media Trends Affecting Churches: https://prochur.ch/trends
- SocialSermons: socialsermons.com
- The New Rules For Church Announcements: youtu.be/oUJd07j4kE0
- Social Media Algorithm Secrets For Churches: youtu.be/duoWsi5MMao
- HigherUp Wellness: higherupwellness.com
- Steal These Viral Hooks: Church Social Media Edition: youtu.be/ncBP4cUcY0E
THE 167 NEWSLETTER
📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: 167.prochurchtools.com
GET IN TOUCH
🌍 The Company: prochurchtools.com
🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: socialsermons.com
JOIN THE COMMUNITY
📸 Instagram: instagram.com/bradyshearer
🎵 TikTok: tiktok.com/@bradyshearer
🐦 Twitter: twitter.com/bradyshearer
ABOUT ME
Well hey there! I’m Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.

![Dear Church, Beware This TikTok Trend
As social media has evolved, different generations have claimed different platforms as their own. TikTok is *the* platform of the next generation. Despite that, there is a shocking trend when it comes to the church’s engagement with this platform which we need to address.
SUBSCRIBE to get more actionable strategies just like this one!
https://prochur.ch/2IO1YQY
Table of Contents:
0:00 - Intro
0:54 - The Trend In Question And Why It Matters
2:46 - The Definition And Use Of Social Media Has Changed
7:00 - Is TikTok Safe?
8:38 - Consistency In Values
10:17 - The TikTok Ban
13:01 - Churches Doing Great Things On TikTok
Show Notes:
- Global Web Index 41% Stat (page 40): https://prochur.ch/43SW8Gu
- Reuters Source: https://reut.rs/3JaWA9P
- One Church [TikTok]: https://www.tiktok.com/@iamonechurch
- The Cheat Code Social Media Post with One Church: https://youtu.be/fopqbtax54w
- Gateway Church Case Study: https://socialsermons.com/gateway-church
Connect With Brady:
Instagram: https://www.instagram.com/bradyshearer/
TikTok: https://vm.tiktok.com/pfArcS/
Twitter: https://twitter.com/BradyShearer
Pro Church Tools: https://prochurchtools.com/
#ChurchSocialMedia #ChurchTok Dear Church, Beware This TikTok Trend](https://i.ytimg.com/vi/B-PKjW0bSnE/mqdefault.jpg)








