Awareness Is Not Interest @prochurchtools
Awareness Is Not Interest  @prochurchtools
Uploaded July 2026 | Updated September 2026, 7 hours ago
Awareness is not interest.

Take a typical announcement. Write it out word-for-word and you'll usually find it's almost entirely information and logistics.

The fix?

Swap the info dump for a little story.

Because storytelling is the one form of communication that can shift beliefs, attitudes, and behaviors.
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Brady Shearer |

Awareness Is Not Interest

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