The Future Of... mCommerce @fidm
The Future Of... mCommerce  @fidm
Uploaded September 2021 | Updated September 2026, 2 weeks ago
Retail sales through a mobile device climbed 41% during the pandemic and are expected to double again by 2025. Driven by a mix of technological innovations, one-touch pay systems and new shopping channels - like the recently announced TikTok & Shopify partnership - mCommerce is only set to grow further. The question is, what do you do to prepare? Our experts will discuss the trends, tell their own stories and make their predictions on the future of Commerce.

PANELISTS:
Kira Cohen - Global Head of Marketing, Killstar

Kira Cohen is a Brand Marketing expert currently serving as the Global Head of Marketing at Killstar. Prior to Killstar, Cohen was the Vice President of Integrated Marketing at Diff Eyewear overseeing PR, Marketing, Creative and Influencer Marketing. Previous to that she worked at TechStyle Fashion Group as VP of public relations and strategic partnerships for brands including Fabletics, Rihanna’s Savage x Fenty, ShoeDazzle and JustFab. She is widely regarded as a pioneering dealmaker in the unscripted branding space, contributing to juggernaut deals surrounding Bethenny Frankel’s SkinnyGirl, WhoWhatWear for Target and overall pacts with the Kardashian-Jenner family.


Jared Horowitz - Chief Revenue Officer, Branding Brand

Jared Horowitz, a Forbes 30 under 30 winner, is Chief Revenue Officer of Branding Brand, a behind-the-scenes company helping hundreds of enterprise brands create best-in-class app, web, and store experiences via their headless platform, Flagship. Branding Brand is a twice-named Forrester Wave Leader in "Mobile Commerce and Engagement Platforms" and a "Cool Vendor of Apps," described by Gartner as "ideal for enterprises that want a full-services solution from design to development to optimization."

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The Future Of... mCommerce

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