The Future of Audience Engagement With Variety | Sundance Film Festival 2026 | Adobe @Adobe
The Future of Audience Engagement With Variety | Sundance Film Festival 2026 | Adobe  @Adobe
Uploaded January 2026 | Updated September 2026, 2 weeks ago
Explore how new platforms and innovative voices are reshaping how entertainment finds and builds an audience.

Adobe and @variety brought together filmmakers, marketers, and creative talent at the 2026 Sundance Film Festival to discuss the new craft of collaboration across platforms to drive fandom for content.

Hear how teams build momentum and connect with audiences in ways that go beyond the traditional press tour.

Featuring:
Jason Cassidy, Vice Chairman, Focus Features
Dawn Yang, Global Head of Entertainment Partnerships, TikTok
Mason Gooding, Actor, I Want Your Sex
Stacy Martinet, VP, Marketing Strategy & Communications, Adobe
Hannah McMechan, Screenwriter, K-Pop Demon Hunters
Angelique Jackson, Senior Entertainment Writer, Variety

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The Future of Audience Engagement With Variety | Sundance Film Festival 2026 | Adobe

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