Uploaded December 2025 | Updated September 2026, 2 weeks ago

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This course prepares you to design and manage cross-channel campaigns that reach audiences across platforms with consistency and impact.

This lesson covers the key differences between inbound and outbound marketing, when to use organic versus paid strategies, and how to choose the right mix to match your goals and budget.

This course series is brought to you by Adobe Digital Academy, Adobe’s global initiative focused on expanding access to digital skills. Through online learning platforms and nonprofit partnerships, Adobe Digital Academy provides training in creative, AI, and digital marketing skills for learners of all backgrounds.

Learn more about Adobe Digital Academy:
adobedigitalacademy.com/partners

Ready to put your new skills to work? Get hands-on practice with a free 30-day trial of Adobe Express Premium: commerce.adobe.com/store/commitment?cli=partner&co=US&lang=en&items%5B0%5D%5Bid%5D=0E56D7099E1B34434C6829DA9D2C23E4&sdid=PYPVPLYS&mv=affiliate

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