Uploaded June 2019 | Updated September 2026, 2 weeks ago
If you wanted to have the latest cutting-edge technology in your car in 2007 you wouldn’t buy a BMW 7 series or a Mercedes S-Class. You’d own a 2008 Ford Focus with SYNC. It was the crowning achievement of Microsoft’s Automotive team; a device that plays music from media players and supports hands-free phone calls. It was revolutionary at the time and was included in over 1 million vehicles. But it almost never happened. It was the last roll of the dice from a team that had spent years in the wilderness trying to break into the car market. This is a really personal video for me. I worked in the Microsoft Automotive team for over 10 years (although not during Ford SYNC). So this video is a Microsoft-centric view of SYNC's history, and this is the result of several interviews from key people on the team. It's a more in-depth view than has been seen up until now. To get a sense of Ford's view (with interviews with the people who were in the trenches working on it), see this video: https://www.youtube.com/watch?v=CGP9j...
To get early ad-free access to new videos, or your name at the end of my videos, please consider supporting me using Patreon from just $1 or 80p a month at patreon.com/bigcar
Support me using PayPal: paypal.com/paypalme/bigcartv
Big Car Merch (t-shirts, mugs): teespring.com/stores/bigcartv
Twitter: twitter.com/bigcartv
My second channel - Little Car: youtube.com/littlecar
#bigcar #FordSYNC
If you wanted to have the latest cutting-edge technology in your car in 2007 you wouldn’t buy a BMW 7 series or a Mercedes S-Class. You’d own a 2008 Ford Focus with SYNC. It was the crowning achievement of Microsoft’s Automotive team; a device that plays music from media players and supports hands-free phone calls. It was revolutionary at the time and was included in over 1 million vehicles. But it almost never happened. It was the last roll of the dice from a team that had spent years in the wilderness trying to break into the car market. This is a really personal video for me. I worked in the Microsoft Automotive team for over 10 years (although not during Ford SYNC). So this video is a Microsoft-centric view of SYNC's history, and this is the result of several interviews from key people on the team. It's a more in-depth view than has been seen up until now. To get a sense of Ford's view (with interviews with the people who were in the trenches working on it), see this video: https://www.youtube.com/watch?v=CGP9j...
To get early ad-free access to new videos, or your name at the end of my videos, please consider supporting me using Patreon from just $1 or 80p a month at patreon.com/bigcar
Support me using PayPal: paypal.com/paypalme/bigcartv
Big Car Merch (t-shirts, mugs): teespring.com/stores/bigcartv
Twitter: twitter.com/bigcartv
My second channel - Little Car: youtube.com/littlecar
#bigcar #FordSYNC
