Uploaded March 2026 | Updated September 2026, 2 weeks ago
In today’s episode, David sits down with Somia Farid Silber, CEO of Edible Brands, to talk about scaling a family legacy into a modern, multi-brand powerhouse. From growing Edible Arrangements to launching edibles.com and expanding into fast casual with Roti Modern Mediterranean, Somia shares how she blends operational roots with strategic innovation. They discuss leading franchise communities, earning credibility inside a family business, and using AI to drive efficiency and long-term growth. She also opens up about navigating expectations, public speaking as an introvert, and inspiring the next generation of female entrepreneurs in an industry where less than 2% of women receive funding.
►Subscribe to My Channel: youtube.com/channel/UCagv831FLtWPFx-5yY2Styw?sub_confirmation=1
►Text Me! (949) 298-2905
►Email me at David@dmeltzer.com
►Subscribe to My Podcast: hoo.be/davidmeltzer
In today’s episode, David sits down with Somia Farid Silber, CEO of Edible Brands, to talk about scaling a family legacy into a modern, multi-brand powerhouse. From growing Edible Arrangements to launching edibles.com and expanding into fast casual with Roti Modern Mediterranean, Somia shares how she blends operational roots with strategic innovation. They discuss leading franchise communities, earning credibility inside a family business, and using AI to drive efficiency and long-term growth. She also opens up about navigating expectations, public speaking as an introvert, and inspiring the next generation of female entrepreneurs in an industry where less than 2% of women receive funding.
►Subscribe to My Channel: youtube.com/channel/UCagv831FLtWPFx-5yY2Styw?sub_confirmation=1
►Text Me! (949) 298-2905
►Email me at David@dmeltzer.com
►Subscribe to My Podcast: hoo.be/davidmeltzer
