Uploaded May 2026 | Updated September 2026, 3 weeks ago
#startwithyourself #chicago #washingtondc
This episode of Within Reach opens in Chicago, the morning Emma's appearance on The Oprah Podcast drops. She heads to the Obama Presidential Center to sit with four women from Michelle Obama's Girls Opportunity Alliance, and the mentorship conversation becomes the book's argument lived in real time: stop waiting to be ready, figure it out as you go, show people what's possible.
Between lunch and a quick Skims run, Oprah calls Emma directly. The pressure surrounding the book tour is building. As clips from Emma’s interviews begin circulating online, criticism starts mounting, forcing her to navigate the complicated reality of what comes with this level of visibility.
In Chicago, Emma finds her rhythm on stage alongside Kandi Burruss and learns she debuted at #2 on the Sunday Times bestseller list. The tour officially sells out in every market, but what should feel like a straightforward win becomes more complicated as the team realizes strategic decisions surrounding the tour may have cost her the #1 spot by only a matter of hundreds of books.
Then the tour heads to D.C., where Emma learns she’s officially a New York Times bestselling author. Kaitlan Collins interviews Emma live on stage between hosting her CNN show, and later that night, Emma receives a full-circle message from her mum.
This is the work starting to catch up to the ambition behind it.
Tune in next week as Emma and the team head to Atlanta.
#EmmaGrede #WithinReach #StartWithYourself #EmmaGredeBookTour #EmmaGredeDocumentary #GoodAmerican #SKIMS #AspirePodcast #BookLaunch #BookTour #WomenInBusiness #FemaleEntrepreneur #EntrepreneurDocumentary #BehindTheScenes #BookLaunchParty #EmmaGrede2026 #womenentrepreneurs #FemaleFounder #businessmotivation #entrepreneurlifestyle #buildingabusiness #WomenEmpowerment #AuthorTour #washingtondc #StartWithYourselfBook #WithinReachSeries #businessvlog #BookTourDocumentary #EmmaGredeNewSeries #entrepreneurialjourney #chicago #self improvement #personal growth #life lessons #reflection #mindset
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SUBSCRIBE
youtube.com/@EmmaGrede?sub_confirmation=1
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📖 Emma's book START WITH YOURSELF is out now — grab your copy at emmagrede.com or wherever books are sold.
_____
ABOUT ASPIRE WITH EMMA GREDE
Build the life of your dreams and learn from the world's most successful people.
Emma Grede, one of America's richest self-made women, wants you to make the most of your life. On 'Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks, Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, rapper and cultural icon Cardi B, fashion mogul Kimora Lee Simmons, actress and entrepreneur Issa Rae, bestselling author and motivational powerhouse Mel Robbins, and public luminaries like Meghan, Duchess of Sussex, Charlamagne Tha God, Jessica Alba, former First Lady Michelle Obama, and Netflix Co-CEO Ted Sarandos. Each episode will unpack their habits, philosophy, and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality.
LISTEN TO ASPIRE WITH EMMA GREDE
link.pscrb.fm/f0281/Aspire_YT
ABOUT EMMA GREDE
Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank. Learn more at: emmagrede.com
#startwithyourself #chicago #washingtondc
This episode of Within Reach opens in Chicago, the morning Emma's appearance on The Oprah Podcast drops. She heads to the Obama Presidential Center to sit with four women from Michelle Obama's Girls Opportunity Alliance, and the mentorship conversation becomes the book's argument lived in real time: stop waiting to be ready, figure it out as you go, show people what's possible.
Between lunch and a quick Skims run, Oprah calls Emma directly. The pressure surrounding the book tour is building. As clips from Emma’s interviews begin circulating online, criticism starts mounting, forcing her to navigate the complicated reality of what comes with this level of visibility.
In Chicago, Emma finds her rhythm on stage alongside Kandi Burruss and learns she debuted at #2 on the Sunday Times bestseller list. The tour officially sells out in every market, but what should feel like a straightforward win becomes more complicated as the team realizes strategic decisions surrounding the tour may have cost her the #1 spot by only a matter of hundreds of books.
Then the tour heads to D.C., where Emma learns she’s officially a New York Times bestselling author. Kaitlan Collins interviews Emma live on stage between hosting her CNN show, and later that night, Emma receives a full-circle message from her mum.
This is the work starting to catch up to the ambition behind it.
Tune in next week as Emma and the team head to Atlanta.
#EmmaGrede #WithinReach #StartWithYourself #EmmaGredeBookTour #EmmaGredeDocumentary #GoodAmerican #SKIMS #AspirePodcast #BookLaunch #BookTour #WomenInBusiness #FemaleEntrepreneur #EntrepreneurDocumentary #BehindTheScenes #BookLaunchParty #EmmaGrede2026 #womenentrepreneurs #FemaleFounder #businessmotivation #entrepreneurlifestyle #buildingabusiness #WomenEmpowerment #AuthorTour #washingtondc #StartWithYourselfBook #WithinReachSeries #businessvlog #BookTourDocumentary #EmmaGredeNewSeries #entrepreneurialjourney #chicago #self improvement #personal growth #life lessons #reflection #mindset
_____
SUBSCRIBE
youtube.com/@EmmaGrede?sub_confirmation=1
_____
📖 Emma's book START WITH YOURSELF is out now — grab your copy at emmagrede.com or wherever books are sold.
_____
ABOUT ASPIRE WITH EMMA GREDE
Build the life of your dreams and learn from the world's most successful people.
Emma Grede, one of America's richest self-made women, wants you to make the most of your life. On 'Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks, Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, rapper and cultural icon Cardi B, fashion mogul Kimora Lee Simmons, actress and entrepreneur Issa Rae, bestselling author and motivational powerhouse Mel Robbins, and public luminaries like Meghan, Duchess of Sussex, Charlamagne Tha God, Jessica Alba, former First Lady Michelle Obama, and Netflix Co-CEO Ted Sarandos. Each episode will unpack their habits, philosophy, and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality.
LISTEN TO ASPIRE WITH EMMA GREDE
link.pscrb.fm/f0281/Aspire_YT
ABOUT EMMA GREDE
Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank. Learn more at: emmagrede.com
