Uploaded August 2026 | Updated September 2026, 3 weeks ago
What’s better than one incredible female founder?!? The answer is Two and This week it’s Erin and Sara Foster.
They signed a deal that would become a $150 million brand with no lawyers in the room. They built a fashion label without considering themselves fashion people. They got their biggest break in their forties after years of being told they weren’t quite right for it.
This is a conversation about the years before anything works. The failures, the pivots, the moments where most people would have stopped and what it actually looks like to keep going anyway. We also get into something I don’t hear talked about enough. How the way you grew up thinking about money shapes everything about how you build.
In this episode we get into:
✨ What nobody tells you about the years before anything works
✨ The power of saying yes before the path is clear
✨ How they built Favorite Daughter without being traditional fashion girls
✨ Why treating someone else’s success as evidence you’re falling behind will cost you everything
✨ Why it’s never too late to find your lane
What’s better than one incredible female founder?!? The answer is Two and This week it’s Erin and Sara Foster.
They signed a deal that would become a $150 million brand with no lawyers in the room. They built a fashion label without considering themselves fashion people. They got their biggest break in their forties after years of being told they weren’t quite right for it.
This is a conversation about the years before anything works. The failures, the pivots, the moments where most people would have stopped and what it actually looks like to keep going anyway. We also get into something I don’t hear talked about enough. How the way you grew up thinking about money shapes everything about how you build.
In this episode we get into:
✨ What nobody tells you about the years before anything works
✨ The power of saying yes before the path is clear
✨ How they built Favorite Daughter without being traditional fashion girls
✨ Why treating someone else’s success as evidence you’re falling behind will cost you everything
✨ Why it’s never too late to find your lane
