The CT1 Scandal: A PR Disaster Unfolds @THE-AIDEN-PROJECT
The CT1 Scandal: A PR Disaster Unfolds  @THE-AIDEN-PROJECT
Uploaded November 2025 | Updated September 2026, 1 week ago
A simple Instagram reel showing CT1 Clear peeling off a concrete slab turned into one of the strangest PR meltdowns I’ve ever seen.
The creator wasn’t a tradesman — just an everyday user giving honest feedback.
But CT1 reacted aggressively, accused him of defamation, and even insulted him publicly and privately.
Influencers sponsored by CT1 then jumped in, attacking him and defending the brand.

In this video, I break down the entire CT1 scandal:
• The original video and what the creator actually said
• CT1’s response and why it caused outrage
• The confusion around “predominantly internal” use
• EN 15651-1 F-INT classification explained simply
• Issues around surface prep, temperature, and expectations
• CT1’s questionable recommendations, like using Multisolve on fresh sealant
• Why so many tradespeople feel the product is overhyped
• And how CT1’s reaction damaged their reputation far more than the adhesive failure ever could

This video isn’t about attacking individuals — it’s about looking at how brands should not handle criticism, and how unclear product messaging leads to confusion and backlash.

Have you had experiences with CT1? Let me know in the comments.

Quick note: the original creator didn’t defame anyone — he literally showed what happened and gave his honest thoughts. CT1 might not have liked it, but that doesn’t make it illegal 😂
And honestly… if anyone tried to sue someone over something like that, it wouldn’t get very far based on how defamation normally works.
If you want to check him out or give him a follow, here’s his Instagram: instagram.com/neeson_knows
Play nice in the comments!


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amazon.co.uk/shop/theaidenproject

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About me:

I'm Aiden and I'm documenting what was supposed to be my barn conversion, which has now ended up being a new build. I don't have a trade, I just have a go and I'll be doing lots of work myself. This is the boring bit in grand designs that you don't get to see. Subscribe and follow along to find out how our future home turns out.

Instagram: instagram.com/the_aiden_project/?hl=en

contact email: aiden@acer-view.com
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The CT1 Scandal: A PR Disaster Unfolds

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