Stand Together | The “competitive advantage” myth, debunked @StandTogetherCC | Uploaded July 2023 | Updated October 2024, 23 hours ago.
Keeping your great idea a guarded secret is bad strategy. Here’s what you should do instead.
For more stories, ideas, and advice from changemakers tackling our biggest challenges, subscribe to Stand Together ► youtube.com/standtogethercc
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Antora Energy co-founder, Andrew Ponic, offers a counter-intuitive piece of advice to budding entrepreneurs: share your ideas openly. Antora, aiming to create a revolutionary carbon-based battery to make renewable energy a reliable power source for heavy industry, had a philosophy of openness that resulted in an unexpected collaboration. When they found another individual working on a similar idea, instead of turning into competitors, they decided to join forces, acknowledging the difficulty of the problem they were trying to solve.
Andrew believes that if your competitive edge can be lost in a short conversation, it was not a sustainable advantage. Instead, he encourages open sharing of ideas for their enhancement and growth. The benefits are numerous, from improved collaboration to easier recruitment and partnership formation.
He argues that this openness stems from humility and the understanding that others can help expand your idea further, potentially leading to greater success. This open approach has been integral to Antora's progress in renewable energy storage.
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Watch more videos with insights from leading changemakers in our playlist ► youtube.com/playlist?list=PLF-0tjFMo6OJeyP8ag50opr81-srZjJlK
And visit Stand Together’s website to learn more ► standtogether.org
Keeping your great idea a guarded secret is bad strategy. Here’s what you should do instead.
For more stories, ideas, and advice from changemakers tackling our biggest challenges, subscribe to Stand Together ► youtube.com/standtogethercc
-----------------
Antora Energy co-founder, Andrew Ponic, offers a counter-intuitive piece of advice to budding entrepreneurs: share your ideas openly. Antora, aiming to create a revolutionary carbon-based battery to make renewable energy a reliable power source for heavy industry, had a philosophy of openness that resulted in an unexpected collaboration. When they found another individual working on a similar idea, instead of turning into competitors, they decided to join forces, acknowledging the difficulty of the problem they were trying to solve.
Andrew believes that if your competitive edge can be lost in a short conversation, it was not a sustainable advantage. Instead, he encourages open sharing of ideas for their enhancement and growth. The benefits are numerous, from improved collaboration to easier recruitment and partnership formation.
He argues that this openness stems from humility and the understanding that others can help expand your idea further, potentially leading to greater success. This open approach has been integral to Antora's progress in renewable energy storage.
-----------------
Watch more videos with insights from leading changemakers in our playlist ► youtube.com/playlist?list=PLF-0tjFMo6OJeyP8ag50opr81-srZjJlK
And visit Stand Together’s website to learn more ► standtogether.org
