Uploaded December 2025 | Updated September 2026, 2 weeks ago
Steve Hartmann, head of integrated marketing at Experian Consumer Services, explains what he thinks it means when brands describe themselves as “authentic.” He also shares his take on personalization at scale, and how marketers’ intuitions work with AI.
Steve Hartmann, head of integrated marketing at Experian Consumer Services, explains what he thinks it means when brands describe themselves as “authentic.” He also shares his take on personalization at scale, and how marketers’ intuitions work with AI.
