Uploaded March 2026 | Updated September 2026, 2 weeks ago
The ways the world searches are changing — fast. 🌎
At the IAB's Annual Leadership Meeting, Google’s Search leader Elizabeth Reid sat down to discuss the future of Search in the AI era and how user behavior and preferences are evolving. “Create great content for people.” That’s always been Google’s guidance for websites, and in the age of AI, it’s more relevant than ever before.
The ways the world searches are changing — fast. 🌎
At the IAB's Annual Leadership Meeting, Google’s Search leader Elizabeth Reid sat down to discuss the future of Search in the AI era and how user behavior and preferences are evolving. “Create great content for people.” That’s always been Google’s guidance for websites, and in the age of AI, it’s more relevant than ever before.
