Uploaded July 2025 | Updated September 2026, 1 week ago
Episode 67: What does the future of hiring and creative work look like in an age where A.I. can replace entire departments?
*Want Matt's AI Tools Playbook? Get it here* 🔗 clickhubspot.com/cbj
Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) sit down with Tom Bilyeu (https://x.com/NathanLands), co-founder of Quest Nutrition, host of Impact Theory, and founder of Impact Theory Studios, to dig deep into how he’s revolutionized his business with A.I.—and why he may never need to hire the same way again.
This episode explores how Tom Bilyeu structures and deploys a five-member A.I. “department” to automate everything from marketing to content creation, and how this approach is reducing headcount without sacrificing creativity. Tom discusses the granular details of training custom GPTs to capture his voice, fact-checking with Grok, A.I.’s impact on indie game development, and what society might look like as technology accelerates.
Check out The Next Wave Podcast if you’re on the go and want to listen to the show: lnk.to/thenextwaveyt
—
Show Notes:
(00:00) Customizing AI for Specific Tasks
(04:48) AI Revolutionizing Content Creation
(08:08) Tech Glitch Trauma
(11:25) Grok's Detailed Writing Advantage
(15:04) AI in Game Development Reception
(16:40) Tech Embrace vs. Religious Rejection
(21:33) Future of AI in Gaming
(22:32) AI Storytelling in Virtual Worlds
(25:52) AI: The New Global Hegemon
(31:35) Mouse Utopia Experiment Collapse
(32:13) Hardship is Essential for Growth
(37:51) Virtual Worlds vs Space Exploration
(38:54) Tech Integration: Matrix and Beyond
(42:10) Year-Round AI Integration
(46:41) From Prototype to Product
—
Mentions:
Tom Bilyeu: youtube.com/c/TomBilyeu
Impact Theory: podcasts.apple.com/us/podcast/tom-bilyeus-impact-theory/id1191775648
Grok: https://x.ai/
Lovable: https://lovable.dev/
Get the guide to build your own Custom GPT: clickhubspot.com/tnw
Subscribe to The Next Wave:
🔗 clickhubspot.com/847e
📙 FREE Certification Courses
Digital Marketing Certification:
👉 clickhubspot.com/od6
Social Media Marketing Course:
👉 clickhubspot.com/Social-Media-Certification
SEO Training Course:
👉 clickhubspot.com/SEO-Training-Course
Email Marketing Course:
👉 clickhubspot.com/Email-Marketing-Certification
Find The Next Wave on your favorite podcast platform
🎙️ lnk.to/thenextwaveyt
Join Matt Wolfe and Nathan Lands, as they democratize the expertise often reserved for the boardrooms of the biggest corporations. From groundbreaking technologies to practical applications, Matt and Nathan will cover everything you need to stay informed and prepared. Whether you're seeking to adapt your company to the AI era or simply curious about the future, this podcast will equip you with the knowledge to thrive in the forthcoming wave of change.
More From Matt
🔗 Future Tools futuretools.beehiiv.com
🔗 Blog mattwolfe.com
🔗 YouTube youtube.com/@mreflow
More From Nathan
🔗 Newsletter news.lore.com
🔗 Blog lore.com
The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
#TheNextWave #Podcast
Episode 67: What does the future of hiring and creative work look like in an age where A.I. can replace entire departments?
*Want Matt's AI Tools Playbook? Get it here* 🔗 clickhubspot.com/cbj
Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) sit down with Tom Bilyeu (https://x.com/NathanLands), co-founder of Quest Nutrition, host of Impact Theory, and founder of Impact Theory Studios, to dig deep into how he’s revolutionized his business with A.I.—and why he may never need to hire the same way again.
This episode explores how Tom Bilyeu structures and deploys a five-member A.I. “department” to automate everything from marketing to content creation, and how this approach is reducing headcount without sacrificing creativity. Tom discusses the granular details of training custom GPTs to capture his voice, fact-checking with Grok, A.I.’s impact on indie game development, and what society might look like as technology accelerates.
Check out The Next Wave Podcast if you’re on the go and want to listen to the show: lnk.to/thenextwaveyt
—
Show Notes:
(00:00) Customizing AI for Specific Tasks
(04:48) AI Revolutionizing Content Creation
(08:08) Tech Glitch Trauma
(11:25) Grok's Detailed Writing Advantage
(15:04) AI in Game Development Reception
(16:40) Tech Embrace vs. Religious Rejection
(21:33) Future of AI in Gaming
(22:32) AI Storytelling in Virtual Worlds
(25:52) AI: The New Global Hegemon
(31:35) Mouse Utopia Experiment Collapse
(32:13) Hardship is Essential for Growth
(37:51) Virtual Worlds vs Space Exploration
(38:54) Tech Integration: Matrix and Beyond
(42:10) Year-Round AI Integration
(46:41) From Prototype to Product
—
Mentions:
Tom Bilyeu: youtube.com/c/TomBilyeu
Impact Theory: podcasts.apple.com/us/podcast/tom-bilyeus-impact-theory/id1191775648
Grok: https://x.ai/
Lovable: https://lovable.dev/
Get the guide to build your own Custom GPT: clickhubspot.com/tnw
Subscribe to The Next Wave:
🔗 clickhubspot.com/847e
📙 FREE Certification Courses
Digital Marketing Certification:
👉 clickhubspot.com/od6
Social Media Marketing Course:
👉 clickhubspot.com/Social-Media-Certification
SEO Training Course:
👉 clickhubspot.com/SEO-Training-Course
Email Marketing Course:
👉 clickhubspot.com/Email-Marketing-Certification
Find The Next Wave on your favorite podcast platform
🎙️ lnk.to/thenextwaveyt
Join Matt Wolfe and Nathan Lands, as they democratize the expertise often reserved for the boardrooms of the biggest corporations. From groundbreaking technologies to practical applications, Matt and Nathan will cover everything you need to stay informed and prepared. Whether you're seeking to adapt your company to the AI era or simply curious about the future, this podcast will equip you with the knowledge to thrive in the forthcoming wave of change.
More From Matt
🔗 Future Tools futuretools.beehiiv.com
🔗 Blog mattwolfe.com
🔗 YouTube youtube.com/@mreflow
More From Nathan
🔗 Newsletter news.lore.com
🔗 Blog lore.com
The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
#TheNextWave #Podcast
