Uploaded June 2025 | Updated September 2026, 11 hours ago
**Correction: They were sold to Hilco Capital not Gordon Brothers. Hilco Capital is a Liquidation company similar to Gordon Brothers, but is not the same company that Joann used. From their website: "Hilco Global has a team of experts who work closely with retailers, wholesalers, and manufacturers to develop strategic plans for inventory liquidation. We have a deep understanding of the consumer and retail markets and can quickly assess the value of inventory and assets, identify potential buyers, and implement effective sales strategies."
The Big 4 sewing pattern brands — Vogue, McCall’s, Butterick, and Simplicity — were just sold to a liquidation firm. Yep. This is real.
In this video, I’m breaking down everything we know so far about the sale, what it could mean for the future of sewing patterns, and how the industry got here in the first place. From the rise of indie sewing pattern companies to the fall of Joann and Hancock, the story is bigger than you think.
If you’re a sewist wondering what’s next, you’ll want to watch this.
👉 Mentioned in the video:
Grace from @wzrdreams: instagram.com/wzrdreams
Mimi G’s update: instagram.com/p/DKkVW0rx2mN
📌 Explore 70+ indie pattern companies with FREE sewing patterns:
insidethehem.com/post/every-free-garment-sewing-pattern-that-i-could-find
❤️ Like, comment, and subscribe to stay up to date with the latest Sewing News.
🔔 Don't forget to turn on notifications so you never miss a video!
***
Hi there, sewing enthusiasts! I'm thrilled to have you here. Whether you're a seasoned sewist or just getting started, my channel is dedicated to helping you create beautiful garments with ease and confidence. Don’t forget to check out all the amazing resources and products I offer to enhance your sewing journey!
🧵 Garment Sewing Basics e-Course: Want to master the art of sewing your own clothes? My e-Course teaches you 11 essential sewing skills, perfect for all levels. Start your sewing adventure today! bit.ly/GSBwaitlist
👚 Sewing Merch: Shop my collection of cute and stylish sewing-themed merchandise, designed especially for sewists by a fellow sewist. etsy.com/shop/InsideTheHem
📺 Sew-Alongs: Join me in making more than a dozen different garments step by step. Perfect for hands-on learners who love sewing with a buddy! insidethehem.com/sewalongs
📚 Free Guides: Dive into my comprehensive sewing guides, including:
• "Garment Sewing Guide of Guides" insidethehem.com/sewingguide
• "All About Interfacing Guide" insidethehem.com/interfacing-guide
They’re packed with tips and tricks to elevate your sewing game.
🛠 Sewing Tools I Love: Discover my favorite sewing tools and supplies on my Amazon Storefront. These are tried-and-true products I use and love. amzn.to/3VfvIvT
📒 Sewing Planners & Journals: Organize your sewing projects with my bespoke planners and journals. From sew-cation packing lists to annual planners and swatch journals, there’s something for every sewist. bit.ly/ITHPlanners
💖 Donate to My Tip Jar: If you enjoy my content and would like to support my work, consider leaving a tip through PayPal. Your support helps me keep creating valuable content for you. paypal.com/ncp/payment/U9GXQBFDFDLHU
🌟 Become a Hemsider: Join my Channel Meemberships to get access to perks:
youtube.com/channel/UCwJJ7VNilW8YXbsJnWNEzyw/join
Thank you for being a part of this amazing community! Happy sewing! ✂️
✨
youtu.be/BXgp7at22Uo
#SewingNews #Big4Patterns #SimplicityPatterns #McCallsPatterns #VoguePatterns #Butterick #JoannFabrics #MimiG #SewingCommunity #IndiePatterns #SewingIndustry #InsideTheHem
**Correction: They were sold to Hilco Capital not Gordon Brothers. Hilco Capital is a Liquidation company similar to Gordon Brothers, but is not the same company that Joann used. From their website: "Hilco Global has a team of experts who work closely with retailers, wholesalers, and manufacturers to develop strategic plans for inventory liquidation. We have a deep understanding of the consumer and retail markets and can quickly assess the value of inventory and assets, identify potential buyers, and implement effective sales strategies."
The Big 4 sewing pattern brands — Vogue, McCall’s, Butterick, and Simplicity — were just sold to a liquidation firm. Yep. This is real.
In this video, I’m breaking down everything we know so far about the sale, what it could mean for the future of sewing patterns, and how the industry got here in the first place. From the rise of indie sewing pattern companies to the fall of Joann and Hancock, the story is bigger than you think.
If you’re a sewist wondering what’s next, you’ll want to watch this.
👉 Mentioned in the video:
Grace from @wzrdreams: instagram.com/wzrdreams
Mimi G’s update: instagram.com/p/DKkVW0rx2mN
📌 Explore 70+ indie pattern companies with FREE sewing patterns:
insidethehem.com/post/every-free-garment-sewing-pattern-that-i-could-find
❤️ Like, comment, and subscribe to stay up to date with the latest Sewing News.
🔔 Don't forget to turn on notifications so you never miss a video!
***
Hi there, sewing enthusiasts! I'm thrilled to have you here. Whether you're a seasoned sewist or just getting started, my channel is dedicated to helping you create beautiful garments with ease and confidence. Don’t forget to check out all the amazing resources and products I offer to enhance your sewing journey!
🧵 Garment Sewing Basics e-Course: Want to master the art of sewing your own clothes? My e-Course teaches you 11 essential sewing skills, perfect for all levels. Start your sewing adventure today! bit.ly/GSBwaitlist
👚 Sewing Merch: Shop my collection of cute and stylish sewing-themed merchandise, designed especially for sewists by a fellow sewist. etsy.com/shop/InsideTheHem
📺 Sew-Alongs: Join me in making more than a dozen different garments step by step. Perfect for hands-on learners who love sewing with a buddy! insidethehem.com/sewalongs
📚 Free Guides: Dive into my comprehensive sewing guides, including:
• "Garment Sewing Guide of Guides" insidethehem.com/sewingguide
• "All About Interfacing Guide" insidethehem.com/interfacing-guide
They’re packed with tips and tricks to elevate your sewing game.
🛠 Sewing Tools I Love: Discover my favorite sewing tools and supplies on my Amazon Storefront. These are tried-and-true products I use and love. amzn.to/3VfvIvT
📒 Sewing Planners & Journals: Organize your sewing projects with my bespoke planners and journals. From sew-cation packing lists to annual planners and swatch journals, there’s something for every sewist. bit.ly/ITHPlanners
💖 Donate to My Tip Jar: If you enjoy my content and would like to support my work, consider leaving a tip through PayPal. Your support helps me keep creating valuable content for you. paypal.com/ncp/payment/U9GXQBFDFDLHU
🌟 Become a Hemsider: Join my Channel Meemberships to get access to perks:
youtube.com/channel/UCwJJ7VNilW8YXbsJnWNEzyw/join
Thank you for being a part of this amazing community! Happy sewing! ✂️
✨
youtu.be/BXgp7at22Uo
#SewingNews #Big4Patterns #SimplicityPatterns #McCallsPatterns #VoguePatterns #Butterick #JoannFabrics #MimiG #SewingCommunity #IndiePatterns #SewingIndustry #InsideTheHem
