Uploaded May 2025 | Updated September 2026, 3 weeks ago
In this exclusive interview with professional makeup artist and YouTube creator Robert Welsh, we dive deep into the state of the beauty industry in 2025. From the influencer effect to the rise (and fall) of major makeup brands, Robert brings his signature honesty, experience, and insight to the table.
We talk about the best beauty brands right now, which ones are falling behind, and how brands can actually stand out in an oversaturated market. Robert also shares what still frustrates him about beauty influencers, what brings him joy in content creation, and his thoughts on founder-led brands like Rare Beauty, and Rhode.
Whether you're a beauty lover, aspiring makeup artist, or just tired of the fluff in beauty content, this conversation is packed with real talk, laughs, and a whole lot of wisdom.
*All Things Robert Welsh*
YouTube youtube.com/@UC2GUcyD6KYjmU_ofQtPTSSA
Instagram instagram.com/robertwlsh
TikTok tiktok.com/@robertwelshmua
Substack robertwelsh.substack.com
đ Donât forget to subscribe for more deep dives and creator interviews.
*Links*
Robert on problematic brand owners youtu.be/MxH8fmafxxM?si=4Y07Rvd4FwPniQNU
Robert's collab with Blend Bunny
Video - youtu.be/sNyzLnlqVJ8?si=skVkb1SdvHMeFL2N
Purchase - blendbunnycosmetics.com/collections/robert-welsh-x-blend-bunny-divination
Nikkie Tutorials contouring with a fork youtu.be/tNj7fGswdQA?si=EF8TAN_xQ5aDF8Kt
My Blend Bunny Pretty Grunge Story - youtu.be/qj__d9Ynfvc
*Time Stamps*
0:00 Intro
1:30 Deep dive content
5:46 What he wishes more people knew
11:21 The BEST brands out there right now
14:57 Brands Robert does not trust
18:04 How can brands stand out in 2025
24:19 What makes him excited to create?
31:59 The pitfalls of sharing beauty news
38:13 Integrity in the beauty space
42:13 Long vs short form content
47:35 Misinformation in short form content
55:03 Makeup isn't "just vanity"
----------------------------------------------------------------
Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! shop.howl.me/JenLuv
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music! youtube.com/playlist?list=PLkvMuM8y-gS0ELxRW9j_wgwDTKx2IR0-x
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Code
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Good Lights: amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): amzn.to/2PBgeOm
Good Mic: amzn.to/2NkeNpR
Best Mic: amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : shop-links.co/1754696009072833955
Tripod: shop-links.co/1754696008219826685
In this exclusive interview with professional makeup artist and YouTube creator Robert Welsh, we dive deep into the state of the beauty industry in 2025. From the influencer effect to the rise (and fall) of major makeup brands, Robert brings his signature honesty, experience, and insight to the table.
We talk about the best beauty brands right now, which ones are falling behind, and how brands can actually stand out in an oversaturated market. Robert also shares what still frustrates him about beauty influencers, what brings him joy in content creation, and his thoughts on founder-led brands like Rare Beauty, and Rhode.
Whether you're a beauty lover, aspiring makeup artist, or just tired of the fluff in beauty content, this conversation is packed with real talk, laughs, and a whole lot of wisdom.
*All Things Robert Welsh*
YouTube youtube.com/@UC2GUcyD6KYjmU_ofQtPTSSA
Instagram instagram.com/robertwlsh
TikTok tiktok.com/@robertwelshmua
Substack robertwelsh.substack.com
đ Donât forget to subscribe for more deep dives and creator interviews.
*Links*
Robert on problematic brand owners youtu.be/MxH8fmafxxM?si=4Y07Rvd4FwPniQNU
Robert's collab with Blend Bunny
Video - youtu.be/sNyzLnlqVJ8?si=skVkb1SdvHMeFL2N
Purchase - blendbunnycosmetics.com/collections/robert-welsh-x-blend-bunny-divination
Nikkie Tutorials contouring with a fork youtu.be/tNj7fGswdQA?si=EF8TAN_xQ5aDF8Kt
My Blend Bunny Pretty Grunge Story - youtu.be/qj__d9Ynfvc
*Time Stamps*
0:00 Intro
1:30 Deep dive content
5:46 What he wishes more people knew
11:21 The BEST brands out there right now
14:57 Brands Robert does not trust
18:04 How can brands stand out in 2025
24:19 What makes him excited to create?
31:59 The pitfalls of sharing beauty news
38:13 Integrity in the beauty space
42:13 Long vs short form content
47:35 Misinformation in short form content
55:03 Makeup isn't "just vanity"
----------------------------------------------------------------
Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! shop.howl.me/JenLuv
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music! youtube.com/playlist?list=PLkvMuM8y-gS0ELxRW9j_wgwDTKx2IR0-x
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Code
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Good Lights: amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): amzn.to/2PBgeOm
Good Mic: amzn.to/2NkeNpR
Best Mic: amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : shop-links.co/1754696009072833955
Tripod: shop-links.co/1754696008219826685
