Uploaded May 2025 | Updated September 2026, 3 weeks ago
This week on What’s Up in Makeup, we’re diving into Alix Earle’s commercial promoting tanning with Hawaiian Tropic, a surprising update from Morphe, the once-bankrupt makeup brand showing signs of a serious comeback, and the emotional launch of Tursian, a luxury skincare line from the partner of the late Deciem founder, Brandon Truaxe. All this and so much more! You don't wanna miss it!
*Links*
Tursian tursian.com/collections/youthfulness
Behind the Controversy: The Ordinary Part 1 youtu.be/3cNUd3kuOCs
Behind the Controversy: The Ordinary Part 2 youtu.be/qNCf0dmAfrg
Brandon truaxe journey of love (Reupload) - youtu.be/6wjRDfLe5bM
Dior TikTok Videos
theneneshoww - tiktok.com/@theneneshoww/video/7504825498841795870
Aleeah Christine - tiktok.com/@oggleyboogely/video/7504491724232854827
beautyofliyah - tiktok.com/@beautyofliyah/video/7503217723619462431
beancarachelle - tiktok.com/@beancarachelle/video/7310731094540766494
mysfit_d - tiktok.com/@mysfit_d/video/7376804622821772587
*Suncreen Facts*
Videos
Toxicologist @Moskinlab specifically on sunscreen (Toxicologist Peer-Reviewed Video) youtube.com/watch?v=WPft7c1-YBo
@danielsugaimd youtube.com/shorts/tkc3sj62kN4
@TalkingWithDocs youtube.com/watch?v=eqcWmC0quOE&t=34s
@SciShowKids (to explain to little ones) youtu.be/ZwpbuCJr63E?si=4od1UVv9K-1Bbb4j
@LabMuffinBeautyScience youtu.be/wCPp8EJSG-Y?si=MWO0QVkSKsOAp7K8
@Doctorly youtu.be/6LF0Mkn-pOM?si=76J7rXh5-Buvlspg
Articles
Sunscreen photoprotection and vitamin D status - tinyurl.com/4r7ejzn5
skincancer.org skincancer.org/blog/sun-protection-and-vitamin-d
Harvard - The Science of Sunscreen - tinyurl.com/yra75ee3
Children’s Hospital of Philadelphia - Is Sunscreen Safe? - https://www.chop.edu/news/health-tip/sunscreen-safe
Cleveland Clinic The Difference Between Mineral and Chemical Sunscreens - tinyurl.com/5fzj4976
Breast Cancer . Org - Sunscreen and Breast Cancer Risk: What You Need to Know - tinyurl.com/mr28fhv9
American Academy of Dermatology - IS SUNSCREEN SAFE? - tinyurl.com/3djycpwr
*Article Links*
Morphe comeback tinyurl.com/mrnj6xws
Riyad Swedaan starts skincare line tribute to Brandon Truaxe tinyurl.com/ya7phebw
Alix Earle x Hawaiian Tropic tinyurl.com/6cuwpjkv
Dior Lip Oil tinyurl.com/5n92u8s2
Carmen Elektra tinyurl.com/56ufbz8j
Drake Fragrance tinyurl.com/2eexuty3
Mario tinyurl.com/36cc8rec
Lawless tinyurl.com/4jrfskku
Revolution tinyurl.com/46jc52z6
Linda’s House tinyurl.com/5cmjxftf
*Timestamps*
0:00 Intro
1:01 Is Morphe making a comeback?
8:58 Brandon Truaxe's partner pays tribute with new skincare brand
14:51 Alix Earle's DANGEROUS Ad Campaign
24:45 This lip gloss is turning people's lips black!
31:46 Drake's new fragrance
33:20 Makeup Artists Doing BIG Things! (Mario Dedivanovic & Jordan Liberty)
36:48 Lawless founder returns to her brand
38:27 It's looking BAD for Revolution Beauty
39:25 Husband takes his wife on a 6 minute Sephora shopping spree!
----------------------------------------------------------------
Want a written version of the latest makeup news? Check out my free Subtack here: jenluv.substack.com
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry.
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Code
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
This week on What’s Up in Makeup, we’re diving into Alix Earle’s commercial promoting tanning with Hawaiian Tropic, a surprising update from Morphe, the once-bankrupt makeup brand showing signs of a serious comeback, and the emotional launch of Tursian, a luxury skincare line from the partner of the late Deciem founder, Brandon Truaxe. All this and so much more! You don't wanna miss it!
*Links*
Tursian tursian.com/collections/youthfulness
Behind the Controversy: The Ordinary Part 1 youtu.be/3cNUd3kuOCs
Behind the Controversy: The Ordinary Part 2 youtu.be/qNCf0dmAfrg
Brandon truaxe journey of love (Reupload) - youtu.be/6wjRDfLe5bM
Dior TikTok Videos
theneneshoww - tiktok.com/@theneneshoww/video/7504825498841795870
Aleeah Christine - tiktok.com/@oggleyboogely/video/7504491724232854827
beautyofliyah - tiktok.com/@beautyofliyah/video/7503217723619462431
beancarachelle - tiktok.com/@beancarachelle/video/7310731094540766494
mysfit_d - tiktok.com/@mysfit_d/video/7376804622821772587
*Suncreen Facts*
Videos
Toxicologist @Moskinlab specifically on sunscreen (Toxicologist Peer-Reviewed Video) youtube.com/watch?v=WPft7c1-YBo
@danielsugaimd youtube.com/shorts/tkc3sj62kN4
@TalkingWithDocs youtube.com/watch?v=eqcWmC0quOE&t=34s
@SciShowKids (to explain to little ones) youtu.be/ZwpbuCJr63E?si=4od1UVv9K-1Bbb4j
@LabMuffinBeautyScience youtu.be/wCPp8EJSG-Y?si=MWO0QVkSKsOAp7K8
@Doctorly youtu.be/6LF0Mkn-pOM?si=76J7rXh5-Buvlspg
Articles
Sunscreen photoprotection and vitamin D status - tinyurl.com/4r7ejzn5
skincancer.org skincancer.org/blog/sun-protection-and-vitamin-d
Harvard - The Science of Sunscreen - tinyurl.com/yra75ee3
Children’s Hospital of Philadelphia - Is Sunscreen Safe? - https://www.chop.edu/news/health-tip/sunscreen-safe
Cleveland Clinic The Difference Between Mineral and Chemical Sunscreens - tinyurl.com/5fzj4976
Breast Cancer . Org - Sunscreen and Breast Cancer Risk: What You Need to Know - tinyurl.com/mr28fhv9
American Academy of Dermatology - IS SUNSCREEN SAFE? - tinyurl.com/3djycpwr
*Article Links*
Morphe comeback tinyurl.com/mrnj6xws
Riyad Swedaan starts skincare line tribute to Brandon Truaxe tinyurl.com/ya7phebw
Alix Earle x Hawaiian Tropic tinyurl.com/6cuwpjkv
Dior Lip Oil tinyurl.com/5n92u8s2
Carmen Elektra tinyurl.com/56ufbz8j
Drake Fragrance tinyurl.com/2eexuty3
Mario tinyurl.com/36cc8rec
Lawless tinyurl.com/4jrfskku
Revolution tinyurl.com/46jc52z6
Linda’s House tinyurl.com/5cmjxftf
*Timestamps*
0:00 Intro
1:01 Is Morphe making a comeback?
8:58 Brandon Truaxe's partner pays tribute with new skincare brand
14:51 Alix Earle's DANGEROUS Ad Campaign
24:45 This lip gloss is turning people's lips black!
31:46 Drake's new fragrance
33:20 Makeup Artists Doing BIG Things! (Mario Dedivanovic & Jordan Liberty)
36:48 Lawless founder returns to her brand
38:27 It's looking BAD for Revolution Beauty
39:25 Husband takes his wife on a 6 minute Sephora shopping spree!
----------------------------------------------------------------
Want a written version of the latest makeup news? Check out my free Subtack here: jenluv.substack.com
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry.
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Code
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
