Uploaded January 2026 | Updated September 2026, 3 weeks ago
Be kind to yourself this year. Using Zocdoc is FREE - visit my sponsor zocdoc.com/JENLUV to find and instantly book an appointment with a top-rated, in-network doctor today.
This week in beauty news, a noticeable shift is happening across the industry. Nikita Dragun hints at a possible comeback, Makeup Geek returns reimagined as Marste Beauty, and major brands continue navigating sell-offs, restructuring, and rising costs. From relaunches and expansions to uncertainty behind the scenes, this week’s stories show how much the beauty space is changing as we get into 2026. Let's GO!
Original Tiktok - tiktok.com/@katerina_bartova_/video/7572317773351669023
Account - tiktok.com/@katerina_bartova_
Marste by Marlena Stell - houseofmarste.com
*Behind the Controversies*
Nikita Dragun - youtu.be/e15Xy0BB0sc
Too Faced - youtu.be/hxX-mz7zg4g
Becca - youtu.be/SzK5GJ9oN68
*Articles*
Pat McGrath tinyurl.com/34hbnvr8
Estee Lauder tinyurl.com/4tajbc2r tinyurl.com/wfhdpfwh tinyurl.com/59c5wc3n
Rare Beauty tinyurl.com/4ayw8jhr tinyurl.com/3d6u29as tinyurl.com/2xapf82c tinyurl.com/vpxzfhs7
Ulta Stock tinyurl.com/y5trv2fu
Fenty tinyurl.com/4r4pmyw8
L’Oreal Tech tinyurl.com/4ty9cnwp tinyurl.com/4vryd7mu tinyurl.com/5nmmmcnh tinyurl.com/yumkhhsz tinyurl.com/3yhj5kab tinyurl.com/3rhwyrw4 tinyurl.com/yth722z4 tinyurl.com/27awzzrm
Sephora Birthday Gifts tinyurl.com/34ajdd4h
Makeup Geek Closing tinyurl.com/82mudh9t
Tariffs tinyurl.com/2czf2f6a
*Time Stamps*
0:00 Intro
1:06 Hate looking for new doctors? Me too!
4:24 Are Nikita Dragun and Dragun Beauty Back?
7:57 Makeup Geek Reimagined?
11:30 Pat McGrath Labs to auction assets
15:53 Estée Lauder Companies Puts 3 Brands Up for Sale
22:03 ELF, Revlon, Bath & Bodyworks Sue Trump
23:47 Rare Beauty Is Expanding
26:56 Fenty Launches in SpaceNK
28:08 L'Oreal Goes HARD Into Beauty Tech
32:02 Sephora Birthday Gifts 2026
33:36 Unhinged Haircut "After Photos"
----------------------------------------------------------------
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: share.greenlight.com/148553866
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Good Lights: amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): amzn.to/2PBgeOm
Good Mic: amzn.to/2NkeNpR
Best Mic: amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : shop-links.co/1754696009072833955
Tripod: shop-links.co/1754696008219826685
Be kind to yourself this year. Using Zocdoc is FREE - visit my sponsor zocdoc.com/JENLUV to find and instantly book an appointment with a top-rated, in-network doctor today.
This week in beauty news, a noticeable shift is happening across the industry. Nikita Dragun hints at a possible comeback, Makeup Geek returns reimagined as Marste Beauty, and major brands continue navigating sell-offs, restructuring, and rising costs. From relaunches and expansions to uncertainty behind the scenes, this week’s stories show how much the beauty space is changing as we get into 2026. Let's GO!
Original Tiktok - tiktok.com/@katerina_bartova_/video/7572317773351669023
Account - tiktok.com/@katerina_bartova_
Marste by Marlena Stell - houseofmarste.com
*Behind the Controversies*
Nikita Dragun - youtu.be/e15Xy0BB0sc
Too Faced - youtu.be/hxX-mz7zg4g
Becca - youtu.be/SzK5GJ9oN68
*Articles*
Pat McGrath tinyurl.com/34hbnvr8
Estee Lauder tinyurl.com/4tajbc2r tinyurl.com/wfhdpfwh tinyurl.com/59c5wc3n
Rare Beauty tinyurl.com/4ayw8jhr tinyurl.com/3d6u29as tinyurl.com/2xapf82c tinyurl.com/vpxzfhs7
Ulta Stock tinyurl.com/y5trv2fu
Fenty tinyurl.com/4r4pmyw8
L’Oreal Tech tinyurl.com/4ty9cnwp tinyurl.com/4vryd7mu tinyurl.com/5nmmmcnh tinyurl.com/yumkhhsz tinyurl.com/3yhj5kab tinyurl.com/3rhwyrw4 tinyurl.com/yth722z4 tinyurl.com/27awzzrm
Sephora Birthday Gifts tinyurl.com/34ajdd4h
Makeup Geek Closing tinyurl.com/82mudh9t
Tariffs tinyurl.com/2czf2f6a
*Time Stamps*
0:00 Intro
1:06 Hate looking for new doctors? Me too!
4:24 Are Nikita Dragun and Dragun Beauty Back?
7:57 Makeup Geek Reimagined?
11:30 Pat McGrath Labs to auction assets
15:53 Estée Lauder Companies Puts 3 Brands Up for Sale
22:03 ELF, Revlon, Bath & Bodyworks Sue Trump
23:47 Rare Beauty Is Expanding
26:56 Fenty Launches in SpaceNK
28:08 L'Oreal Goes HARD Into Beauty Tech
32:02 Sephora Birthday Gifts 2026
33:36 Unhinged Haircut "After Photos"
----------------------------------------------------------------
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: share.greenlight.com/148553866
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Good Lights: amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): amzn.to/2PBgeOm
Good Mic: amzn.to/2NkeNpR
Best Mic: amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : shop-links.co/1754696009072833955
Tripod: shop-links.co/1754696008219826685
