Uploaded June 2026 | Updated September 2026, 3 weeks ago
India Witkin is a content creator, podcast producer, video producer, and founder of her own tiny-but-growing marketing agency. She wants to build a creative life around her own voice, her own videos, and her own point of view.
But there’s a catch: the algorithm rewards consistency, punishes deviation, and slowly teaches creators to become a smaller, more repeatable version of themselves.
Simone Stolzoff, author of The Good Enough Job and How to Not Know, joins Mike Pesca to talk about the trap of making work your whole identity, why doing what you love is not more noble than doing practical work that funds the rest of your life, and why the best career advice might not be follow your passion, but build skills, run experiments, and keep a fallback plan.
Want more? Check out the full interview on The Gist Podcast - links in bio.
#CareerAdvice #CreatorEconomy #PersonalBrand #CreativeWork #HowTo
This interview is from a Full episode of the HowTo! Podcast, Hosted by Mike Pesca
listen here: open.spotify.com/episode/6PcSeyUCz6GjKYyIhJ1Xqy?si=aq-kzBDrROa09cv-zKZXIg
_______________________
Get a premium edition of the podcast and help support Mike's work:
subscribe.mikepesca.com
Join the "Gist List" membership and get access to the Gist List Newsletter with Mike's daily insights and things you missed in the news:
mikepesca.substack.com
Follow us:
instagram.com/pescagist
youtube.com/@pescagist
https://x.com/PescaGist
https://x.com/pescami
Visit Mike's website:
mikepesca.com
_______________________
CREDITS:
Creator & Host:
Mike Pesca
Producer:
Corey Wara
Video Editor:
Geoff Craig
India Witkin is a content creator, podcast producer, video producer, and founder of her own tiny-but-growing marketing agency. She wants to build a creative life around her own voice, her own videos, and her own point of view.
But there’s a catch: the algorithm rewards consistency, punishes deviation, and slowly teaches creators to become a smaller, more repeatable version of themselves.
Simone Stolzoff, author of The Good Enough Job and How to Not Know, joins Mike Pesca to talk about the trap of making work your whole identity, why doing what you love is not more noble than doing practical work that funds the rest of your life, and why the best career advice might not be follow your passion, but build skills, run experiments, and keep a fallback plan.
Want more? Check out the full interview on The Gist Podcast - links in bio.
#CareerAdvice #CreatorEconomy #PersonalBrand #CreativeWork #HowTo
This interview is from a Full episode of the HowTo! Podcast, Hosted by Mike Pesca
listen here: open.spotify.com/episode/6PcSeyUCz6GjKYyIhJ1Xqy?si=aq-kzBDrROa09cv-zKZXIg
_______________________
Get a premium edition of the podcast and help support Mike's work:
subscribe.mikepesca.com
Join the "Gist List" membership and get access to the Gist List Newsletter with Mike's daily insights and things you missed in the news:
mikepesca.substack.com
Follow us:
instagram.com/pescagist
youtube.com/@pescagist
https://x.com/PescaGist
https://x.com/pescami
Visit Mike's website:
mikepesca.com
_______________________
CREDITS:
Creator & Host:
Mike Pesca
Producer:
Corey Wara
Video Editor:
Geoff Craig
