Uploaded May 2025 | Updated September 2026, 2 weeks ago

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False beliefs are rampant throughout our culture—and imminently consequential, influencing election outcomes and being used to justify any number of policy decisions. So why do so many people cling to such consequential beliefs, even when they’re demonstrably untrue? While many have cited everything from anti-intellectualism to mass delusion to explain this phenomenon, Joe Pierre points to the “3M Model” to understand.