Uploaded March 2025 | Updated September 2026, 1 hour ago
In the modern marketplace, success depends on a clear and nuanced understanding of your target consumer, especially their aspirations, frustrations and the daily demands on their time and energy.
Join Tom Mirabile, Principal of Springboard Futures, for the unveiling of The 2025 Home and Living Survey, a new research collaboration between the IHA and Springboard. This survey probes consumers’ everyday realities, priorities and pain points, exploring how these factors impact product choices and purchase decisions. It also reveals where the lifestyles of key generations converge, where they divide and why it matters.
Attendees will leave with meaningful and actionable insights to help create informed product and service offerings that attract ideal customers.
In the modern marketplace, success depends on a clear and nuanced understanding of your target consumer, especially their aspirations, frustrations and the daily demands on their time and energy.
Join Tom Mirabile, Principal of Springboard Futures, for the unveiling of The 2025 Home and Living Survey, a new research collaboration between the IHA and Springboard. This survey probes consumers’ everyday realities, priorities and pain points, exploring how these factors impact product choices and purchase decisions. It also reveals where the lifestyles of key generations converge, where they divide and why it matters.
Attendees will leave with meaningful and actionable insights to help create informed product and service offerings that attract ideal customers.
