Uploaded March 2024 | Updated September 2026, 2 weeks ago
With deep roots in the San Joaquin Valley, Fresno State has grown to care for the world by empowering the people—the soul of our campus—to build a place many are proud to call home.
As the Central Valley’s flagship university, we are an essential source of education, research, workforce development, economic impact and community engagement. Our success is sown into the soil of this Valley, and our collective commitment to uplifting the quality of life in our region is vital to its future.
For generations, we have continued to proudly honor our legacy by bringing pride to the Valley, where student success translates to community enrichment and the doors of opportunity are open to all.
Learn more at fresnostate.edu
#fresnostate
#bulldogs
#fresnobulldogs
#godogs
With deep roots in the San Joaquin Valley, Fresno State has grown to care for the world by empowering the people—the soul of our campus—to build a place many are proud to call home.
As the Central Valley’s flagship university, we are an essential source of education, research, workforce development, economic impact and community engagement. Our success is sown into the soil of this Valley, and our collective commitment to uplifting the quality of life in our region is vital to its future.
For generations, we have continued to proudly honor our legacy by bringing pride to the Valley, where student success translates to community enrichment and the doors of opportunity are open to all.
Learn more at fresnostate.edu
#fresnostate
#bulldogs
#fresnobulldogs
#godogs

![Bad Bunny and the power of cultural visibility | Research at Fresno State
As Bad Bunny prepares to take the stage at the Super Bowl LX halftime show, his presence signals more than a musical milestone. The week before, he made Grammys history when his 2025 release DeBÍ TiRAR MáS FOToS [I Should Have Taken More Photos] – became the first-ever Spanish language Album of the Year.
In this video, Dr. Luis Fernando Macías, associate professor in Fresno States Department of Chicano and Latin American Studies, explores the cultural and political significance of a Puerto Rican artist headlining one of the most-watched entertainment events in the United States: the Super Bowl.
Macías examines what this moment represents for visibility and identity, and how it reflects the evolving relationship between Latin culture and mainstream American sports entertainment. From gentrification in Puerto Rico to Latino representation in mainstream media, this is a deeper look at music as culture, resistance, and storytelling.
Topics covered:
• Bad Bunny and Latino identity
• Puerto Rico’s history and diaspora
• Music, politics, and cultural symbolism
• Super Bowl halftime show significance
• Reggaeton and Puerto Rican musical traditions
Learn more about Fresno States College of Social Sciences at https://socialsciences.fresnostate.edu/index.html
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MB01XMEWZJF6C21 Bad Bunny and the power of cultural visibility | Research at Fresno State](https://i.ytimg.com/vi/2pGH5vXXnu8/mqdefault.jpg)








