Uploaded October 2022 | Updated September 2026, 2 weeks ago
On the field with Davante Adams during his jersey retirement ceremony at Valley Children's Stadium on October 15, 2022.
On the field with Davante Adams during his jersey retirement ceremony at Valley Children's Stadium on October 15, 2022.
![Bad Bunny and the power of cultural visibility | Research at Fresno State
As Bad Bunny prepares to take the stage at the Super Bowl LX halftime show, his presence signals more than a musical milestone. The week before, he made Grammys history when his 2025 release DeBÍ TiRAR MáS FOToS [I Should Have Taken More Photos] – became the first-ever Spanish language Album of the Year.
In this video, Dr. Luis Fernando Macías, associate professor in Fresno States Department of Chicano and Latin American Studies, explores the cultural and political significance of a Puerto Rican artist headlining one of the most-watched entertainment events in the United States: the Super Bowl.
Macías examines what this moment represents for visibility and identity, and how it reflects the evolving relationship between Latin culture and mainstream American sports entertainment. From gentrification in Puerto Rico to Latino representation in mainstream media, this is a deeper look at music as culture, resistance, and storytelling.
Topics covered:
• Bad Bunny and Latino identity
• Puerto Rico’s history and diaspora
• Music, politics, and cultural symbolism
• Super Bowl halftime show significance
• Reggaeton and Puerto Rican musical traditions
Learn more about Fresno States College of Social Sciences at https://socialsciences.fresnostate.edu/index.html
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MB01XMEWZJF6C21 Bad Bunny and the power of cultural visibility | Research at Fresno State](https://i.ytimg.com/vi/2pGH5vXXnu8/mqdefault.jpg)









