Uploaded September 2026 | Updated September 2026, 2 weeks ago

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John Ternus begins his first day as Apple CEO as the company prepares for one of its biggest product launches in years. Bloomberg’s Mark Gurman explains how the longtime hardware chief will manage Apple’s veteran leadership team and what to expect from the company’s first foldable iPhone, including a price tag above $2,000. He joins Ed Ludlow on "Bloomberg Tech."
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