Uploaded July 2025 | Updated September 2026, 2 days ago

---

I had the good luck and privilege to join Tim Wendelboe for a production cupping in the back room of his espresso bar in Oslo, Norway. I asked Tim if I could hit "record" and he said yes! So here is a fly-on-the-wall POV of our cupping and conversation. We cover everything from Tim's roastery philosophy to business approach to actually talking about the coffees in front of us. Enjoy!

00:03 Cupping overview
02:36 Green buying
06:16 Tim's cupping protocol
13:27 Tim's roasting philosophy
14:18 Roast curves (an actual look at TW's curves!)
16:07 Where does coffee flavor come from?
17:29 Kenyan hot take
18:29 Favorites on the table
22:10 On blends
25:03 Shout out to Counter Culture
30:25 Can everyone be a Tim Wendelboe?
33:56 Business approach
38:03 Farming and learning

Let me know what you think about this unstructured (yet incredibly valuable, at least to me) conversation at the cupping table. Did you like this style of video? Want to see more? Or do you like more bones to the format?

Thanks for watching, and make sure to like, subscribe, and follow for more coffee and coffee roasting content.
And keep a lookout for more Norway videos coming soon!