Uploaded February 2025 | Updated September 2026, 2 days ago

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You have heard that green coffee prices are going up, but do you understand what this means or why? The coffee commodity market is really confusing, prices are super volatile right now, and there is a lot of fear and uncertainty about the future of the coffee industry. So if you’re a coffee roaster, coffee professional, or just curious about what the f*** is going on with the coffee market, this conversation is for you.

RoasterKat is joined by Emma Haines, UK Sales Manager at Algrano, for an overview, followed by an open forum Q&A about the C Market and what it means, especially for specialty coffee roasters.

05:20 What does the C price mean? How does the market work?
19:15 What impacts the C market price? Why has it been going up?
25:46 Are producers getting paid more? Who is benefitting from these prices?
32:44 Will these higher prices be the new status quo?
37:58 How can roasters/green buyers in specialty coffee respond? What should we be doing right now?
46:51 What information should roasters be sharing with producers?
49:27 How can roasters deal with price and quality fluctuations?

Recorded Feb 20, 2025