Uploaded May 2025 | Updated September 2026, 2 weeks ago
In this episode of the Sustainable Supply Chain podcast, I chat with Jim McCullen, CTO of Century Supply Chain Solutions, about how AI is finally making a measurable impact in global logistics—and what that means for sustainability, resilience, and day-to-day operations.
With over 30 years at Century, Jim brings hard-won insights on navigating supply chain disruption, improving carbon performance, and dealing with the latest round of tariffs. We cover the role of origin cargo management in North America, why visibility alone isn’t enough, and how AI is now being used to make smarter decisions—from routing freight to automating consolidation planning.
We also talk about the practical side of building trust in AI systems, the importance of modernising data integration, and how leadership lessons can come from unlikely places—like mountain bike racing.
If you’re involved in supply chain, logistics, or sustainability strategy, this episode offers actionable ideas and a grounded view on where tech is genuinely moving the needle.
👉 Don’t forget to like, comment, and subscribe for more episodes on the future of sustainable supply chains.
🎧 Listen to the full podcast: sustainablesupplychainpodcast.com
📩 Subscribe to my newsletter: tomraftery.com/newsletter
📌 Follow me on LinkedIn: linkedin.com/in/tomraftery
Timestamps
00:00 Intro
01:45 What is origin cargo management?
07:02 Making supply chains more sustainable
11:20 Using AI to optimise logistics
17:03 Building trust in AI systems
23:15 Reducing exposure to trade tariffs
28:40 Lessons from mountain bike racing
34:15 Advice for future supply chain leaders
#supplychain #sustainability #logistics #aiinlogistics #globaltrade #carbonreduction #freightoptimisation
In this episode of the Sustainable Supply Chain podcast, I chat with Jim McCullen, CTO of Century Supply Chain Solutions, about how AI is finally making a measurable impact in global logistics—and what that means for sustainability, resilience, and day-to-day operations.
With over 30 years at Century, Jim brings hard-won insights on navigating supply chain disruption, improving carbon performance, and dealing with the latest round of tariffs. We cover the role of origin cargo management in North America, why visibility alone isn’t enough, and how AI is now being used to make smarter decisions—from routing freight to automating consolidation planning.
We also talk about the practical side of building trust in AI systems, the importance of modernising data integration, and how leadership lessons can come from unlikely places—like mountain bike racing.
If you’re involved in supply chain, logistics, or sustainability strategy, this episode offers actionable ideas and a grounded view on where tech is genuinely moving the needle.
👉 Don’t forget to like, comment, and subscribe for more episodes on the future of sustainable supply chains.
🎧 Listen to the full podcast: sustainablesupplychainpodcast.com
📩 Subscribe to my newsletter: tomraftery.com/newsletter
📌 Follow me on LinkedIn: linkedin.com/in/tomraftery
Timestamps
00:00 Intro
01:45 What is origin cargo management?
07:02 Making supply chains more sustainable
11:20 Using AI to optimise logistics
17:03 Building trust in AI systems
23:15 Reducing exposure to trade tariffs
28:40 Lessons from mountain bike racing
34:15 Advice for future supply chain leaders
#supplychain #sustainability #logistics #aiinlogistics #globaltrade #carbonreduction #freightoptimisation
