Uploaded November 2025 | Updated September 2026, 2 weeks ago

---

Prof. Cass Sunstein explains what manipulation really looks like in the digital age and why it’s “increasingly a problem for people”. He also calls for something bold but necessary: a right not to be manipulated.

In his book ‘Manipulation’, he explores how trickery, dark patterns and social pressure can steer our choices, compromise our freedom, and treat people “as tools and fools”, rather than as individuals with personal agency.

Read more about his book: cambridge.org/gb/universitypress/subjects/economics/public-economics-and-public-policy/manipulation-what-it-why-its-bad-what-do-about-it