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Stanford eCorner | Strategy in Nascent Markets - Kathleen Eisenhardt (Stanford) @ecorner | Uploaded November 2023 | Updated October 2024, 17 hours ago.
Kathleen Eisenhardt, Stanford W. Ascherman M.D. Professor in Stanford Engineering, introduces her definition of strategy and her focus on strategy in nascent markets, which are characterized by uncertainty, ambiguity, and speed. Because these markets are new, founders cannot plan their strategies, but they must still be coherent in order to be successful.

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Strategy in Nascent Markets - Kathleen Eisenhardt (Stanford) @ecorner

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