Stanford eCorner | Strategy in Nascent Markets - Kathleen Eisenhardt (Stanford) @ecorner | Uploaded November 2023 | Updated October 2024, 17 hours ago.
Kathleen Eisenhardt, Stanford W. Ascherman M.D. Professor in Stanford Engineering, introduces her definition of strategy and her focus on strategy in nascent markets, which are characterized by uncertainty, ambiguity, and speed. Because these markets are new, founders cannot plan their strategies, but they must still be coherent in order to be successful.
—-----------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: twitter.com/ECorner
LinkedIn: linkedin.com/company/stanfordtechnologyventuresprogram
Facebook: facebook.com/StanfordTechnologyVenturesProgram
YouTube: youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.
Kathleen Eisenhardt, Stanford W. Ascherman M.D. Professor in Stanford Engineering, introduces her definition of strategy and her focus on strategy in nascent markets, which are characterized by uncertainty, ambiguity, and speed. Because these markets are new, founders cannot plan their strategies, but they must still be coherent in order to be successful.
—-----------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: twitter.com/ECorner
LinkedIn: linkedin.com/company/stanfordtechnologyventuresprogram
Facebook: facebook.com/StanfordTechnologyVenturesProgram
YouTube: youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.