Uploaded January 2024 | Updated September 2026, 1 day ago
Bob Sutton and Huggy Rao, Stanford professors and authors of “The Friction Project,” share insights on how large, complex organizations can manage friction. Sutton points to a culture of simplicity and systems for smooth handoffs across units, giving examples from familiar companies. Rao offers advice on subtraction for startups as well as large companies.
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Bob Sutton and Huggy Rao, Stanford professors and authors of “The Friction Project,” share insights on how large, complex organizations can manage friction. Sutton points to a culture of simplicity and systems for smooth handoffs across units, giving examples from familiar companies. Rao offers advice on subtraction for startups as well as large companies.
—-----------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: twitter.com/ECorner
LinkedIn: linkedin.com/company/stanfordtechnologyventuresprogram
Facebook: facebook.com/StanfordTechnologyVenturesProgram
YouTube: youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.










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