Strategic Communication for Public Health: Understanding Your Audience & the Attention Economy @NUFeinbergMed
Strategic Communication for Public Health: Understanding Your Audience & the Attention Economy  @NUFeinbergMed
Uploaded May 2026 | Updated September 2026, 22 hours ago
An essential function of both medicine and public health is communication with an array of audiences. Despite this core role, training on strategic communication, especially training that incorporates behavioral sciences, trust, audience analysis and design strategies, is rare. This one-hour session is rooted in both behavioral science and skill development with special attention to the changing landscape of trust and how to compete for attention more effectively.

Featuring:
Amelia Greiner Safi, PhD, MS
Professor of Social & Behavioral Sciences and Public Health Practice
Cornell University

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Visit the Feinberg website: https://www.feinberg.northwestern.edu/

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About Northwestern University Feinberg School of Medicine in Chicago, Illinois:
Our mission is to impact the practice of medicine through discovery and education to improve human health.
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Strategic Communication for Public Health: Understanding Your Audience & the Attention Economy

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