Stop Trying to Be Good at Everything: The Ancient Secret to Success @TheKoreaSociety
Stop Trying to Be Good at Everything: The Ancient Secret to Success  @TheKoreaSociety
Uploaded March 2025 | Updated September 2026, 20 hours ago
As the food and hospitality industry continues to evolve and grow, the Asian faces in it have also become more visible. Despite the progress, there are still long-standing obstacles that women face both in and out of kitchen and business culture. Meet Korean-American women running their own successful food and hospitality business and contributing their perspective and approaches to proactively change the industry.

In this conversation, chef and writer Caroline Choe speaks with 4 brand and establishment owners and proprietors based in the NYC / NJ area on their experiences: Hannah Bae of Noona's Ice Cream, Julia Choi-Rodriguez of Vesta Chocolate, Alice Jun of Hana Makgeolli, Jee Kim of 8282. Also joining will be hospitality lawyer Vivian Chen, who represents many businesses and brands throughout New York City.

koreasociety.org/arts-culture/item/1968-women-in-food-business
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Stop Trying to Be Good at Everything: The Ancient Secret to Success

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