Uploaded February 2026 | Updated September 2026, 17 hours ago
February 11, 2026 - K-pop fandom's practices and activities are a primary productive force, instrumental in shaping the genre's immense global appeal, as well as its cultural influence, politics, and future potential. Over the last thirty years, the K-pop fandom has grown, intensified, and diversified, while its activities have taken on new social, technological, and economic manifestations, some of which are exclusive to K-pop and others that align with the broader cultural and industrial dynamics of global mass entertainment.
In this lecture, Areum Jeong will explore the phenomenon of performing deokhu—a Korean term connoting an "avid fan"—and the cultural significance and meaning of K-pop fan practices with a nuanced examination of contemporary audience power.
For more information, please visit the link below:
koreasociety.org/arts-culture/2105-k-pop-fandom-performing-deokhu-with-areum-jeong
February 11, 2026 - K-pop fandom's practices and activities are a primary productive force, instrumental in shaping the genre's immense global appeal, as well as its cultural influence, politics, and future potential. Over the last thirty years, the K-pop fandom has grown, intensified, and diversified, while its activities have taken on new social, technological, and economic manifestations, some of which are exclusive to K-pop and others that align with the broader cultural and industrial dynamics of global mass entertainment.
In this lecture, Areum Jeong will explore the phenomenon of performing deokhu—a Korean term connoting an "avid fan"—and the cultural significance and meaning of K-pop fan practices with a nuanced examination of contemporary audience power.
For more information, please visit the link below:
koreasociety.org/arts-culture/2105-k-pop-fandom-performing-deokhu-with-areum-jeong
