Uploaded February 2026 | Updated September 2026, 2 weeks ago
Most contractors are terrified of their own prices. They choke when it’s time to drop the number because they’re projecting their own cheap-ass buying habits onto the client. In this episode, Tim and Derek break down the "Vanguarding" technique to neutralize sticker shock before it happens. Stop apologizing for being expensive and start owning the value you bring to the jobsite.
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Ready to stop swinging the hammer like a handyman and start running a real business?
Grab the Contractor’s Code to cracking a million dollars in sales at thecontractorfight.com/code
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Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses.
The Contractor Fight is the ultimate resource for becoming an uncommon contractor!
Pick a fight with mediocrity. Live Unafraid.
#contractorbusiness #contractors #bluecollar #trades
Most contractors are terrified of their own prices. They choke when it’s time to drop the number because they’re projecting their own cheap-ass buying habits onto the client. In this episode, Tim and Derek break down the "Vanguarding" technique to neutralize sticker shock before it happens. Stop apologizing for being expensive and start owning the value you bring to the jobsite.
==============================================================
Ready to stop swinging the hammer like a handyman and start running a real business?
Grab the Contractor’s Code to cracking a million dollars in sales at thecontractorfight.com/code
==============================================================
Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses.
The Contractor Fight is the ultimate resource for becoming an uncommon contractor!
Pick a fight with mediocrity. Live Unafraid.
#contractorbusiness #contractors #bluecollar #trades
