Stop Prompting AI – Start Casting It Instead @bernardmarr
Stop Prompting AI – Start Casting It Instead  @bernardmarr
Uploaded September 2026 | Updated September 2026, 2 hours ago
What if the secret to getting better results from AI isn't writing longer, more complicated prompts — but changing the way you think about prompting altogether?

Instead of simply telling AI what to do, try casting it in the right role.

Think of yourself as a director. Depending on the task, you might need AI to act as a strategist, researcher, analyst, critic, creative partner or subject-matter expert. By defining the role, providing the right context and establishing a clear objective, you can fundamentally change the quality and perspective of the response.

In this video, I explain why we should stop thinking purely about prompts and start thinking about the role we want AI to play.

As AI becomes increasingly embedded in our everyday work, knowing how to communicate with these systems effectively could become one of the most valuable skills we develop.

💬 Do you already give AI specific roles when you use it? Let me know in the comments.

#AI #ArtificialIntelligence #PromptEngineering #GenerativeAI #AITips #ChatGPT #AITools #AIProductivity #FutureOfWork #FutureTech
Stop Prompting AI – Start Casting It InsteadThe 6 Leadership Skills You Need To Thrive In The Age Of AIAI Agents Are Coming For Your WorkflowsThe Hidden Cost of Free AI ToolsThe AI Infrastructure Challenge Every Business Leader Must SolveAI And The End Of Progress? Carl Benedikt Frey On The Fragile Future Of InnovationPhysical AI Is Here: My Key Takeaways From Bosch ConnectedWorld 2026How AI Is Transforming Mobility: Christoph Hartung On The Future Of VehiclesHow Instacart Is Using Physical AI To Reinvent Grocery Shopping6 Sports Lessons for AI Success10 ChatGPT Tips That WorkWork today isn’t just changing  - it’s transforming
Bernard Marr |

Stop Prompting AI – Start Casting It Instead

SHARE TO X SHARE TO REDDIT SHARE TO FACEBOOK WALLPAPER