Uploaded August 2026 | Updated September 2026, 1 hour ago
Download the free kit here: https://www.impaktr.com.au/second-brain-kit
If what your AI hands back is generic, something you would never send a customer, the AI is not the problem. It does not know a single thing about your business. Your prices, your rules, your best customer, the way you talk to people when they are filthy about something. All of that is in your head, so it guesses.
This video is how you stop it guessing.
There are six questions. Who we are. Who we serve. What we sell. How we do things. How we sound. Where we are going. You answer those once and the work that comes back stops sounding like a stranger wrote it.
I go through all six with real examples, then I open my own files on screen so you can see what the answers actually look like when they are written down. It is not clever software. It is a folder of text documents sitting on my laptop.
I also show you the org chart of my business. Sixty nine AI employees, and every one of them reads those same six answers before it starts. The employees took an afternoon. The answers took a lot longer, and they are the only part that is actually mine.
If you are already building automations, good, they work. Bolt them onto this and they work a lot better. If you have not started yet, this is the part that comes first.
And you do not have to write any of it. You type about 40 words a minute. You talk about 150. Talk the answers out while you are driving and hand the recording over.
GRAB THE FREE BUILD KIT
One file. Point your AI at it and it interviews you question by question, then writes your answers up as you go. It skips one of the six on purpose, so write that one yourself, two lines, it will not take you long. Same kit covers every video in this series.
https://www.impaktr.com.au/second-brain-kit
START HERE IF YOU ARE NEW
Everyone's Building AI Agents. Almost Nobody Does This.
youtu.be/KnylTBT8OCY
TIMESTAMPS
00:00 Why what your AI hands back comes back generic
01:12 Who I am
03:38 The three parts of an AI employee
05:34 Mistake 1. Living inside the chat window
06:37 Mistake 2. Chasing what the AI gurus are selling
07:38 What you actually need is a memory
08:34 The six questions
08:50 1. Who we are
09:26 2. Who we serve
11:11 3. What we sell
12:03 4. How we do things
12:32 5. How we sound
13:59 6. Where we're going
16:19 Do not type it. Talk it.
17:36 It will be out of date in a month
17:53 A look inside mine. It is just folders.
19:57 The org chart. 69 AI employees.
21:16 Build this before you build the employees
22:20 It works with any AI. You are not locked in.
23:00 Get the kit and start
24:50 Tell me where you get stuck
RESOURCES
The build kit: https://www.impaktr.com.au/second-brain-kit
I am Dr Yannick van Hierden, a behavioural scientist and coach. For the past decade I have helped over 100 business owners grow the business without sacrificing their personal life.
If this was useful, subscribe for more on running the business without the business running you.
#businessowner #ai #chatgpt #claude #aiautomation #smallbusiness
Download the free kit here: https://www.impaktr.com.au/second-brain-kit
If what your AI hands back is generic, something you would never send a customer, the AI is not the problem. It does not know a single thing about your business. Your prices, your rules, your best customer, the way you talk to people when they are filthy about something. All of that is in your head, so it guesses.
This video is how you stop it guessing.
There are six questions. Who we are. Who we serve. What we sell. How we do things. How we sound. Where we are going. You answer those once and the work that comes back stops sounding like a stranger wrote it.
I go through all six with real examples, then I open my own files on screen so you can see what the answers actually look like when they are written down. It is not clever software. It is a folder of text documents sitting on my laptop.
I also show you the org chart of my business. Sixty nine AI employees, and every one of them reads those same six answers before it starts. The employees took an afternoon. The answers took a lot longer, and they are the only part that is actually mine.
If you are already building automations, good, they work. Bolt them onto this and they work a lot better. If you have not started yet, this is the part that comes first.
And you do not have to write any of it. You type about 40 words a minute. You talk about 150. Talk the answers out while you are driving and hand the recording over.
GRAB THE FREE BUILD KIT
One file. Point your AI at it and it interviews you question by question, then writes your answers up as you go. It skips one of the six on purpose, so write that one yourself, two lines, it will not take you long. Same kit covers every video in this series.
https://www.impaktr.com.au/second-brain-kit
START HERE IF YOU ARE NEW
Everyone's Building AI Agents. Almost Nobody Does This.
youtu.be/KnylTBT8OCY
TIMESTAMPS
00:00 Why what your AI hands back comes back generic
01:12 Who I am
03:38 The three parts of an AI employee
05:34 Mistake 1. Living inside the chat window
06:37 Mistake 2. Chasing what the AI gurus are selling
07:38 What you actually need is a memory
08:34 The six questions
08:50 1. Who we are
09:26 2. Who we serve
11:11 3. What we sell
12:03 4. How we do things
12:32 5. How we sound
13:59 6. Where we're going
16:19 Do not type it. Talk it.
17:36 It will be out of date in a month
17:53 A look inside mine. It is just folders.
19:57 The org chart. 69 AI employees.
21:16 Build this before you build the employees
22:20 It works with any AI. You are not locked in.
23:00 Get the kit and start
24:50 Tell me where you get stuck
RESOURCES
The build kit: https://www.impaktr.com.au/second-brain-kit
I am Dr Yannick van Hierden, a behavioural scientist and coach. For the past decade I have helped over 100 business owners grow the business without sacrificing their personal life.
If this was useful, subscribe for more on running the business without the business running you.
#businessowner #ai #chatgpt #claude #aiautomation #smallbusiness
