Uploaded October 2025 | Updated September 2026, 2 weeks ago
At Rick Owens, soft power prevailed as he opted for a more delicate approach, albeit in his own industrial language. Taffeta-esque nylons, sheer layers and bristling ribbons descended down a staircase at Palais de Tokyo into a fountain, as if wading through adversity.
“It’s about endurance because there’s a lot to endure.”
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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, businessoffashion.com
At Rick Owens, soft power prevailed as he opted for a more delicate approach, albeit in his own industrial language. Taffeta-esque nylons, sheer layers and bristling ribbons descended down a staircase at Palais de Tokyo into a fountain, as if wading through adversity.
“It’s about endurance because there’s a lot to endure.”
Subscribe to BoF’s YouTube channel to never miss a video.
CONNECT WITH THE BUSINESS OF FASHION:
Web: businessoffashion.com
Twitter: twitter.com/BoF
Facebook: https://www.facebook.com/businessoffa...
Instagram: instagram.com/BoF
LinkedIn: https://www.linkedin.com/company/the-...
Pinterest: https://www.pinterest.co.uk/fashionbu...
Newsletter: https://www.businessoffashion.com/new...
ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, businessoffashion.com
