Uploaded July 2025 | Updated September 2026, 2 weeks ago
As traditional metrics on social media — like impressions and engagement — give way to new indicators of resonance and cultural effect, brands are rethinking what a successful influencer marketing strategy looks like on social platforms.
Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE. In this edition, BoF’s content strategist, Shenel Wickramaratne, along with Launchmetrics’ chief marketing officer, Alison Bringé, Moschino’s global head of marketing, Nicole Baum, and founder of Beyond Luxury Group and co-founder of Memora, Carlota Rodben, will discuss the new rules of brand ambassadorship — to better understand the full impact of celebrity and influencer partnerships.
The discussion will also explore how resonance — not reach — is now defining success within the influencer economy, as detailed in Launchmetrics’ latest report — “Brand Ambassador Marketing 2025.”
Alison Bringé, Chief Marketing Officer, Launchmetrics
Nicole Baum, Global Head of Marketing, Moschino
Carlota Roden, Founder, Beyond Luxury Group
in conversation with Shenel Wickramaratne
This #BoFLIVE is brought to you in partnership with Launchmetrics.
BoF may film video content and capture images from #BoFLive events. By participating in the events, you consent to being filmed and/or photographed for such purpose. If you do not wish to appear, please do not turn on your camera.
CONNECT WITH THE BUSINESS OF FASHION:
Web: businessoffashion.com
Twitter: twitter.com/BoF
Facebook: facebook.com/businessoffashion
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Newsletter: businessoffashion.com/newsletters
ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, businessoffashion.com
As traditional metrics on social media — like impressions and engagement — give way to new indicators of resonance and cultural effect, brands are rethinking what a successful influencer marketing strategy looks like on social platforms.
Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE. In this edition, BoF’s content strategist, Shenel Wickramaratne, along with Launchmetrics’ chief marketing officer, Alison Bringé, Moschino’s global head of marketing, Nicole Baum, and founder of Beyond Luxury Group and co-founder of Memora, Carlota Rodben, will discuss the new rules of brand ambassadorship — to better understand the full impact of celebrity and influencer partnerships.
The discussion will also explore how resonance — not reach — is now defining success within the influencer economy, as detailed in Launchmetrics’ latest report — “Brand Ambassador Marketing 2025.”
Alison Bringé, Chief Marketing Officer, Launchmetrics
Nicole Baum, Global Head of Marketing, Moschino
Carlota Roden, Founder, Beyond Luxury Group
in conversation with Shenel Wickramaratne
This #BoFLIVE is brought to you in partnership with Launchmetrics.
BoF may film video content and capture images from #BoFLive events. By participating in the events, you consent to being filmed and/or photographed for such purpose. If you do not wish to appear, please do not turn on your camera.
CONNECT WITH THE BUSINESS OF FASHION:
Web: businessoffashion.com
Twitter: twitter.com/BoF
Facebook: facebook.com/businessoffashion
Instagram: instagram.com/BoF
LinkedIn: uk.linkedin.com/company/the-business-of-fashion
Newsletter: businessoffashion.com/newsletters
ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, businessoffashion.com
