Steam capsule art, what is there to know? [Marketing for Indie developers] @1upIndie
Steam capsule art, what is there to know? [Marketing for Indie developers]  @1upIndie
Uploaded October 2024 | Updated September 2026, 1 day ago
This video shows you the basic theory behind making a Steam capsule art image and what kind of trends are visible so that you can use these informations on your own game's capsule art.

If you have been wondering what you can do to get more attention towards you game with your capsule art or why should be actually in there and as well as you are curious what kind of trends of the topseller are being set as standards, well then this video is for you. The second part (learn from the top seller what works and see trends) is a follow up video because it was too long and rambly.

If you just want the quick and dirty tldr info, here it is:

1. First establish some basic rules to follow:
- few elements, less is more
- focus points/high lighted things/visual hooks (via color/art)
- hierachy of elements (top left to right)
- style/color consistency
- balance/symmetry

3. Trends
- no pixel art
- dark themes, dark colors, male audience focus
- emphasis on a head/action/prop
- household names can get away with all
- text is mostly white/golden/orange/brown black
- no idea on your own capsule? Open skys and fog and text
- no gore/no sexual stuff



Game shown: BatBoy

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CHAPTERS
-------------------------------------------------------------------------------------------------------
0:00 Intro
2:28 Basic rules on capsule art for Steam
9:49 Trends set by the best sellers on Steam
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Steam capsule art, what is there to know? [Marketing for Indie developers]

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