State of the Industry | Why Alternative Product Is the Trend of 2027 @nextdotio
State of the Industry | Why Alternative Product Is the Trend of 2027  @nextdotio
Uploaded September 2026 | Updated September 2026, 1 hour ago
For 20 years, growth in this industry meant a new map, a new jurisdiction, a new licence. That road is narrowing.

Regulation is tightening almost everywhere and the easy geography is gone. So the growth has to come from somewhere else, and that somewhere is the product itself. Prediction markets, sweepstakes, skill-based, pari-mutuel slots, and a long list after those.

Alternative product is the trend of 2027.

Every summer, NEXT.io takes its own company apart. June to August, we call it the September drive. Every product goes on the table, we ask the uncomfortable questions, and we build it back up from what we learned and what we see coming.

This video is the other end of that project.

Pierre Lindh, Managing Director and Founder of NEXT.io, is joined by seven of our directors, each on what the year ahead looks like from inside their department: commercial, content, media, operations, events, marketing and growth.

What's covered:
- Why the regulatory map has settled, and what that does to growth
- Prediction markets going from curiosity to category in under two years
- What an AI-native sales team actually looks like (smaller, more senior)
- Why trust, relevance and relationships get more valuable as information gets cheaper
- NEXT.io's move beyond iGaming into prediction markets, crypto and emerging verticals
- Our 2027 event calendar, and the operational model behind it


Where to find us in 2027:

NEXTPredict New York, October 2026, the first global prediction markets conference
NEXT Summit New York, Convene Hudson Yards, 12 to 15 April: Emerging Verticals (12), NEXT Summit New York (13 to 14), NEXT Predict New York (15)
iGaming Idol, 24 May, Hilton Malta
NEXT Summit Valletta, plus two NEXT Retreats in Cyprus and Cancun


Subscribe for interviews, panels and reporting from across gambling and prediction markets.


#igaming #predictionmarkets #gamblingindustry
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State of the Industry | Why Alternative Product Is the Trend of 2027

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