The Fire You Ignore Will Burn You: Disruption Starts Inside @nextdotio
The Fire You Ignore Will Burn You: Disruption Starts Inside  @nextdotio
Uploaded September 2025 | Updated September 2026, 16 hours ago
πŸ”¦ NEXT.io Spotlight with Andrey Starovoitov (SOFTSWISS) and Viktor Bartieniev (ICONIC21).
Hosted by Ulrich Gilot, Founder of ShieldHub

Bet or Fold with ICONIC21 x SOFTSWISS

What happens when two CEOs face the hard truths leaders usually avoid?

In this explosive episode of Bet or Fold, we sit down with Viktor Bartieniev CEO of ICONIC21 and Andrey Starovoitov, Co-CEO at SOFTSWISS, for a raw, rapid-fire debate on leadership, innovation, and internal disruption.

⏰ Timestamps:
00:00 - Welcome Andrey and Viktor
01:45 - Rebrands β‰  innovation
04:15 - Your roadmap is your risk
08:00 - Do we need fewer features, not more?
12:50 – The biggest risk is inside your company
17:00 – Your people know what's broken (but won’t tell you)
24:40 – Disruption must start at the top
29:00 – Your next competitor isn’t even in iGaming
35:30 – Loyalty or habit? The uncomfortable truth
42:30 – Innovation dies in the comfort zone
47:00 – Your brand is what they screenshot
50:00 – AI: Tool or hype?
53:30 – Your best idea is stuck in middle management
56:40 – First to market vs last to adapt
58:10 – You don’t need more data β€” you need better questions
1:03:30 – Disruption sounds fun... until it’s aimed at you
1:08:00 – Wrap-up

πŸ”— Discover more
SOFTSWISS: softswiss.com
ICONIC21: iconic-21.com
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The Fire You Ignore Will Burn You: Disruption Starts Inside

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