State of Electronics | State of Electronics - "The Retail Revolution" @StateofElectronics | Uploaded 8 years ago | Updated June 24 2024
The previous episode is here: https://www.youtube.com/watch?v=9aJXBreNyZg
In this weeks "State of Electronics", the conversation continues by exploring the 1970's & early 80's when the retailing of electronics to hobbyists exploded onto the Australian scene. This period saw the rise of Dick Smith and his retail chain "Dick Smith Electronics" as well as many others who reinvigorated the industry. Gone were the dusty days of "over the counter" electronics and in was "self service". It also heralded the marketing of Electronics, with advertising campaigns, marketing stunts, catalogues and more.
In a future "in-focus special" on Dick Smith, we will explore the techniques and marketing tricks he used in more detail, plus cover some great stories too long to include in this episode.

A special thanks to:
Truscott's Electronic World http://www.electronicworld.com.au
Rockby Electronics https://www.rockby.com.au/Index2012.cfm
Jaycar Electronics http://www.jaycar.com.au
Silicon Chip Magazine http://www.siliconchip.com.au
Daryl Fritz https://www.flickr.com/photos/darylfritz/344822784/
Andy Hoare https://www.flickr.com/photos/andy_hoare/6922426477/in/photolist-bxHfdD-dTU3vr-bpaFUA-rVYgxn-bLgNwB-sb8vLY-76eGzQ-6vPgz-7vqvPi-5RZV49-7SRkDe-6nBAd-6nBzp-6nBAY-5UfbYk-6nBvL-6nBB9-6nBAM-6nBAB-6nBBh-4p2LHT-8eG7ds-8hjxBH-cBsVcd-4jc1P3-cBqkFw-7Jz9a-77gVAy-6ZzKM-v1r7fy-7j2hJv-2XnEZf-rvd4Fs-rvecGC-umb34P-9bra1K-qRqdkk-6ZzMy-cBqqBm-rKv5rW-oe9AQw-a59PvZ-dgmLp6-rKv5h7-rvDqyG-aDs9TU-9NFVNX-e8CBSJ-rvKKha-rN85Kn