Uploaded April 2018 | Updated September 2026, 2 weeks ago
How can we know who will adopt certain conservation ideas, and who will reject them? Oregon State University graduate student Steven Johnson uses the diffusion of innovation theory to model how conservation ideas may spread in coastal communities, much like a disease may spread. His work will help resource managers understand the outcome of conservation efforts before enacting them, thereby optimizing time and money.
How can we know who will adopt certain conservation ideas, and who will reject them? Oregon State University graduate student Steven Johnson uses the diffusion of innovation theory to model how conservation ideas may spread in coastal communities, much like a disease may spread. His work will help resource managers understand the outcome of conservation efforts before enacting them, thereby optimizing time and money.
