Sponsorship 101: Why Brands Sponsor & What They Want @Performanceracing
Sponsorship 101: Why Brands Sponsor & What They Want  @Performanceracing
Uploaded June 2025 | Updated September 2026, 3 weeks ago
Are you getting ghosted by marketing directors after pitching your sponsorship proposal? You’re not alone — and it’s likely because you offered exposure instead of real value.

In this powerful seminar, industry expert Alex Striler breaks down how sponsorship has evolved and what brands are really looking for today: financial ROI, content creation, B2B connections, and strategic value.

If your pitch decks aren’t getting replies, it’s time to change your approach. Watch this session and start closing real sponsorship deals.

The PRI Show is the world's largest gathering of motorsports professionals, featuring the newest parts and technology, access to countless manufacturers, and unlimited networking opportunities. PRI Membership allows the racing community to showcase their passion and pride for the industry and includes benefits such as advocacy for the racing industry and several product and event discounts. performanceracing.com
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Sponsorship 101: Why Brands Sponsor & What They Want

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