Uploaded August 2026 | Updated September 2026, 3 weeks ago

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Recorded live on August 12, 2026, this one-hour session kicked off the PRI Education webinar series with a look at where sponsorship is headed for brands, teams, and racers — and what needs to be in place before 2027.

Moderated by Erica Sietsma of Autofluencer, the panel covered AI's role in the sponsorship process, how to present value in a way buyers actually respond to, building a media brand that makes you worth partnering with, and more.

Panel:
Erica Sietsma — Autofluencer (moderator)
Sara Oettinger — AMSOIL
Brian McRae — Gradient Racing
Alex Striler — SponsorshipTactics.com
Brandon Scarpelli — Drift Cave / BMS Agency
Doug Bresnahan — PRI